Asia Pacific University of Technology and Innovation Technology Park Malaysia Bukit Jalil, 57000 Kuala Lumpur, Malaysia
Please click on the articles to download. 2020 Paper-1-A Study on Celebrity Endorsement and Multiple Perceived Values Toward Brand…
EJBM Editor-in-Chief Dr. Thilageswary A/P Arumugam Asia Pacific University of Technology & Innovation Phone: +603-89961000 Email:ejbm@apu.edu.my
Editors Dr. Thilageswary A/P Arumugam School of Marketing and Management Asia Pacific University of Technology & Innovation, Malaysia Email:…