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Please click on the articles to download. 2020 Paper-1-A Study on Celebrity Endorsement and Multiple Perceived Values Toward Brand…

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EJBM Editor-in-Chief Dr. Thilageswary A/P Arumugam Asia Pacific University of Technology & Innovation Phone: +603-89961000 Email:ejbm@apu.edu.my

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Editors Dr. Thilageswary A/P Arumugam School of Marketing and Management Asia Pacific University of Technology & Innovation, Malaysia Email:…

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