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2021

Volume 6 Issue 4

1Paper-1
The Effect Of Celebrity Endorsement On Consumer Behaviour In Klang Valley Malaysia
Zainab Oumme Fauzee, Morakinyo Dada
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2Paper-2
The Impact of Accounting Information System on Organisational Performance in China
Wu Yixuan, Dr. Dhamayanthi Arumugam
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3Paper-3
Factors Affecting Supply Chain Performance_A Quantitative Study Among SMEs in the Fashion Industry in Bandung, Indonesia
Anissa Dyah Ekoputri, Kantharow Apparavu, Jugindar Singh Katar Singh
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4Paper-4
Content Marketing Effectiveness Towards Consumer’s Perspective on the New Product Launch. Investigation Study Among Young Adults In Indonesia
Winata J., Ibiwani Alisa Hussain, Noraini Ahmad, Abdullah R.N., Majid M.
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5Paper-5
Critical Success Factors for Entrepreneurial Intention among Female Undergraduates
Shafira Aurora Irawan, Jugindar Singh Kartar Singh, Subaashnii Suppramaniam
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6Paper-6
The Impact of Employee Engagement and Work Culture on the Productivity of Employees in the IT Industry in India
Sofi Saimon George, Subaashnii Suppramaniam, Thilageswary Arumugam
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Volume 6 Issue 3

1Paper-1
Why Do People Transact On Mobile Instant Messaging C2C Communities A Consumption Values Theoretical Explanation
John Marumbwa, William Makumbe
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2Paper-2
A Quantitative Study On the Factors Influencing Higher Education Institutions Students’ Acceptance of Mobile Payments in Klang Valley, Malaysia
Tasnim Fathima Binti Utman Ali, Michele Shivaanii Sundra Raj, Jugindar Singh Kartar Singh
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3Paper-3
Factors Influencing Online Food Delivery App Adoption Among Undergraduate Students in Kuala Lumpur Capital, Malaysia
Shada Ali Abdo Melhi Ayedh
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4Paper-4
The Influence of Intercultural Communication Barriers On Job Performance Among Expatriates of MNCs in Malaysia
Y. S. A. Rahman, I. A. Hussain
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5Paper-5
Impact of Social Media Influencers On Purchasing Intention Towards Pet Products: A Quantitative Study Among Females in Malaysia
Liew Yee Wei, Jugindar Singh Kartar Singh, Janitha Kularajasingam
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6Paper-6
Perceptions of Communication Efficacy Among Afghanistan Government Employees and Their Customers
Mahdi Abolfazly
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Volume 6 Issue 2

1Paper-1
Factors Influencing Budgetary Control among SMEs in the Klang Valley, Malaysia
Ahmed Sghayer Ali Shefren, Dhamayanthi Arumugam, Suresh Balasingam
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2Paper-2
The Essence of Cybersecurity Through Fintech 3.5 in Preventing and Detecting Financial Fraud
Nagasundari A/P Selvaraj
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3Paper-3
The Study of Customer Satisfaction Among Grab Users in Kuala Lumpur, Malaysia
Atheria Kurniawati, Michele Shivaanii Sundra Raj, Jugindar Singh Kartar Singh
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4Paper-4
Measuring the Relationship between Generalised Anxiety Disorder and Job Performance
Amehnaz Habib, Nooraneda Mutalip Laidey
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5Paper-5
Determinants of Students’ Behavioural Intention Towards Google Classroom in The Covid-19 Era Evidence from Zimbabwean Universities
William Makumbe, Munyaradzi Mutsikiwa
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6Paper-6
Paper 6 - Determinants of Job Performance Among Malaysia’s Young Adults In Klang Valley Flexible Working Arrangement, Work Engagement and Emotional Mood
See Ting Choo
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Volume 6 Issue 1

1Paper-1
Mobile Shopping Acceptance Among Millennials in Malaysian Public University
Normalini Md Kassim, Wan Normila Mohamad, Zunirah Mohd Talib
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2Paper-2
Effect of Transformational Leadership and Creativity and Innovation on Organizational Performance A Conceptual Model
Thiaku Ramalingam, Shishi Kumar Piaralal, Zahir Osman, Lawrence Arokiasamy
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3Paper-3
Online Shopping Among Young Generation in Malaysia
Puveandharan Vasudevan, Lawrence Arokiasamy
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4Paper-4
Leadership Styles and Job Satisfaction Among Employees
AMIRA SAKINAH BINTI ABD RAHMAN
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5Paper-5
A Study on the Influence Job Satisfaction of Millennial Workers in Beverage Manufacturing Industry
Muhammad Waleed Ahmed Khan, Lua Shamini
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6Paper-6
A Study on Factors Influencing Employee’s Retention in Pharmaceutical Industry in Malaysia
Shahrul Sherrina Yanti Khairul Zaman, Lawrence Arokiasamy, Zuraidah Abd Hamid
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2020

Volume 5 Issue 2

1Paper-6
Digital Tourism: A Possible Revival Strategy for Malaysian Tourism Industry after COVID-19 Pandemic
Gohar Inam, Ihtisham Ullah, Jugindar Singh, Thilageswary Arumungam
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2Paper-7
COVID’19 Influence on International Students Intention and Motivation to Study in Malaysia
Gohar Inam, Ihtisham Ullah, Jugindar Singh, Thilageswary Arumungam
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3Paper-8
Diversification, Innovation, and Digitalisation: An Effective Vaccine for Survival of Pakistan’s SMEs Amidst COVID’19
Gohar Inam, Ihtisham Ullah, Jugindar Singh, Thilageswary Arumungam
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4Paper-9
The Impacts of Price of the Product, Quality of Product, Customer Service and Customer Behaviour Towards Customer Loyalty in Klang Valley
Nor Fazlynn Binti Md Hamidi, Thilageswary Arumungam
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5Paper-10
Factors Influencing Organisational Stress Among Educators in Higher Education in Brunei Darussalam
Nur Amirah Haziqah Binti Airwan, Thilageswary Arumungam
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Volume 5 Issue 1

1Paper-1
A Study on Celebrity Endorsement and Multiple Perceived Values Toward Brand Preference in Fashion Apparel Products Among APU Undergraduates
Kristina Ting, Ching Weng, Benjamin Chan Yin Fah, Morakinyo Dada
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2Paper-2
Comparison of People’s Financial Wellbeing between China and Malaysia
Sun Xin, Benjamin Chan Yin-Fah, Morakinyo Dada
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3Paper-3
The Influence of Environmental Concern, Environmental Attitude and Environmental Social Responsibility on Green Buying Behaviour: Milk Tea
Lee Kah Wen, Benjamin Chan Yin Fah
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4Paper-4
Research on Turnover Intention in Brunei Darussalam
Dk Aznur Nazirah Pg Hj Sharifuddin, Benjamin Chan Yin Fah, Morakinyo Dada
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5Paper-5
Determinants of Job Satisfaction in Telecommunication Industry: Case Study in Brunei Darussalam
Han Kok Siew, Muhammad Wardi Haji Rozali, Tee Poh Kiong
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2019

Volume 4 Issue 1

1Paper-1
Airbnb Future Glitch in Tourism Sector
Atheria Kurniawati, Lim Li Chen, Benjamin Chan Yin Fah
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2Paper-2
TAn Exploratory Study of Factors Influencing Chinese Outbound Medical Tourism
Chia Kei Wei, Liao Yi Ming, Poon Wai Chuen
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3Paper-3
TKorean Beauty Market’s Trendsetter A Case Study on Mediheal
Andi Aisyah Nurul Alifyanti Hidayah, Lim Li Chen, Poon Wai-Chuen Eugene, Morakinyo Dada
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4Paper-4
Traveloka Number One Online Travel Agent in Indonesia
Aulia Yasya Maesaroh, Poon Wai Chuen, Lim Li Chen, Benjamin Chan Yin Fah
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5Paper-5
Exploring the Factors Influencing Consumers’ Online Purchase Intention for Luxury Fashion Goods in Jakarta, Indonesia
Nitin Sabloak, Tee Poh Kiong, Wong Huey Wern, Morakinyo Dada
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2018

Volume 3 Issue 1

Special Edition of selected papers from the “Sustainable Disruptive Innovation in Education Conference”, held on 19th August 2017 in Asia Pacific University, Kuala Lumpur, Malaysia. Jointly organized by Asia Pacific University, MoonsoonSIM Singapore Pte Ltd, KnowledgeCom Corporation and Infusion Information Technology Sdn Bhd.
1Paper-1
Effect of computer-mediated communication competency on young adults’ personal development: The mediating roles of online engagement
Noor Ismawati Jaafar, Ainin Sulaiman and M. Muzamil Naqshbandi
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2Paper-2
A Study on Generation Y and Job Satisfaction in Vietnam
Le Thanh Truc, Navaz Naghavi, Benjamin Chan Yin Fah
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3Paper-3
The role of sustainability and innovation in constructing accounting education and future accountants
Nurul Nazlia Jamil
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4Paper-4
Factors determining the adoption of green banking amongst commercial banks in Malaysia
Dhamayanthi Arumugam1 and Teresa Chirute2
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5Paper-5
Students’ perception of internationalisation of curriculum design in business faculties: An exploratory study
Uchechi Cynthia Ohajionu1, & Fadahunsi Emmanuel Kayode2
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6Paper-6
The gamification of ERP – A value creation tool for
educators

Geetha A Rubasundram
See Ting Choo
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7Paper-7
Disruption in teaching & learning: experiential learning and gamification in practice
Donald Lim (Monsoon Academy), Geetha A Rubasundram
See Ting Choo
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8Paper-8
Country of origin and competitive advantage: managing performance through performance related pay in Australian subsidiaries
Arrangement, Work Engagement and Emotional Mood
Ruby Ranjan(Monash University), Ron Edwards(Asia Pacific University)
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2017

Volume 2 Issue 1

1Paper-1
Intragenerational Work Values Among Gen Y Workforce
Abanti Parvin and Tee Ding Ding
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2Paper-2
Influence Of Subsidiary Strategic Role On Manager Mindset
Daniel Evans, Murray Rees and Ron Edwards
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3Paper-3
Factors Influencing Motivation Among Academic Staffs In Oman
Amira Ahmed Albadi, Ibiwani Alisa Hussain, Noraini Ahmad
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4Paper-4
Gamification Implementation Literature Review
Mamoona Hamid and Mudiarasan Kuppusamy
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5Paper-5
Financial Reward And Motivation Toward Employee Job Performance In The Hospitality Industry In Klang Valley
Ng Lian Seng and Thilageswary Arumugam
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6Paper-6
Determinants Of Financial Literacy A Quantitative Study Among Young Students In Tashkent
Gulnoza Isomidinova and Jugindar Singh Kartar Singh
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2016

Volume 1 Issue 1

1Paper-1
The role Community resources for sustainable tourism practice of Mah Meri indigenous community of Malaysia
Puvaneswaran Kunasekaran, Sarjit S. Gill, Sridar Ramachandran
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2Paper-2
Expatriates emotional competencies and its impact on job performance
Jugindar Singh Kartar Singh, Nik Hasnaa Nik Mahmood
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3Paper-3
Service quality and hotel customers satisfaction
Feven Abebe Tessera, Ibiwani Alisa Hussain, Noraini Ahmad
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4Paper-4
Evaluating the factors influencing outbound shopping tourism among Maldivians
Suha Mahmoodh, Rohizan Binti Ahmad
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5Paper-5
<span style="font-size: 14pt"An Explanatory Study on Customer Loyalty, Brand Consciousness, Trusting Beliefs towards Online Purchasing Behaviour among Malaysian Undergraduates
Wong Phui Mun, Kantharow Apparavu
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6Paper-6
Impact of Tax Knowledge, Tax Compliance Cost, Tax Deterrent Tax Measures towards Tax Compliance Behavior: A survey on Self-Employed Taxpayers in West Malaysia
Vikneswaran Manual, Ang Zhi Xin
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