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Paper-1-A Study on Celebrity Endorsement and Multiple Perceived Values Toward Brand Preference in Fashion Apparel Products Among APU Undergraduates

Paper-2-Comparison of People’s Financial Wellbeing between China and Malaysia

Paper-3-The Influence of Environmental Concern, Environmental Attitude and Environmental Social Responsibility on Green Buying Behaviour_Milk Tea

Paper-4-Research on Turnover Intention in Brunei Darussalam

Paper-5-Determinants of Job Satisfaction in Telecommunication Industry_Case Study in Brunei Darussalam


Paper 1 – Airbnb Future Glitch in Tourism Sector

Paper 2 – An Exploratory Study of Factors Influencing Chinese Outbound Medical Tourism

Paper 3 – Korean Beauty Market’s Trendsetter A Case Study on Mediheal

Paper 4 – Traveloka Number One Online Travel Agent in Indonesia

Paper 5 – Exploring the Factors Influencing Consumers’ Online Purchase Intention for Luxury Fashion Goods in Jakarta, Indonesia


Special Edition of selected papers from the “Sustainable Disruptive Innovation in Education Conference”, held on 19th August 2017 in Asia Pacific University, Kuala Lumpur, Malaysia. Jointly organized by Asia Pacific University, MoonsoonSIM Singapore Pte Ltd, KnowledgeCom Corporation and Infusion Information Technology Sdn Bhd.