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2022
Volume 7 Issue 1
| 1 | Paper-1 The Influence of Perceived Enjoyment on Impulsive Buying Behaviour in the Apparel Industry Among Millennials in Klang Valley, Malaysia Munish Baskaran, Morakinyo Dada | PDF Download |
| 2 | Paper-2 Influence of Price Awareness, Brand Image, And Self-Concept On Purchasing Behaviour Towards the Fashion Apparel Industry Among Generation Y Consumers in Malaysia Bruce Jack Lee, Tee Poh Kiong, Morakinyo Dada | PDF Download |
| 3 | Paper-3 The Factor Influencing Popularity of Tik Tok Among Generation Z_A Quantitative Study in Yogyakarta, Indonesia Aliyah Widyasari Putri Daryus, Rohizan Binti Ahmad, Morakinyo Dada | PDF Download |
| 4 | Paper-4 Influence of Product Packaging, Promotions and Store-Environment of the Retail Industry on the Impulsive Purchasing Behaviour of Females in Dhaka, Bangladesh Mohd Hamza Islam, Rohizan Binti Ahmad, Morakinyo Dada | PDF Download |
| 5 | Paper-5 An Exploratory Study on Challenges faced by Working Women and Their Perceived Supports Towards Remote Working in Malaysia Siva Sankari A/P Ramani, Subaashnii a/p Suppramaniam, Morakinyo Dada | PDF Download |
| 6 | Paper-6 Factors Influencing Online Food Delivery App Adoption Among Undergraduate Students in Kuala Lumpur Capital, Malaysia Shada Ali Abdo Melhi Ayedh | PDF Download |
2021
Volume 6 Issue 4
| 1 | Paper-1 The Effect Of Celebrity Endorsement On Consumer Behaviour In Klang Valley Malaysia Zainab Oumme Fauzee, Morakinyo Dada | PDF Download |
| 2 | Paper-2 The Impact of Accounting Information System on Organisational Performance in China Wu Yixuan, Dr. Dhamayanthi Arumugam | PDF Download |
| 3 | Paper-3 Factors Affecting Supply Chain Performance_A Quantitative Study Among SMEs in the Fashion Industry in Bandung, Indonesia Anissa Dyah Ekoputri, Kantharow Apparavu, Jugindar Singh Katar Singh | PDF Download |
| 4 | Paper-4 Content Marketing Effectiveness Towards Consumer’s Perspective on the New Product Launch. Investigation Study Among Young Adults In Indonesia Winata J., Ibiwani Alisa Hussain, Noraini Ahmad, Abdullah R.N., Majid M. | PDF Download |
| 5 | Paper-5 Critical Success Factors for Entrepreneurial Intention among Female Undergraduates Shafira Aurora Irawan, Jugindar Singh Kartar Singh, Subaashnii Suppramaniam | PDF Download |
| 6 | Paper-6 The Impact of Employee Engagement and Work Culture on the Productivity of Employees in the IT Industry in India Sofi Saimon George, Subaashnii Suppramaniam, Thilageswary Arumugam | PDF Download |
Volume 6 Issue 3
| 1 | Paper-1 Why Do People Transact On Mobile Instant Messaging C2C Communities A Consumption Values Theoretical Explanation John Marumbwa, William Makumbe | PDF Download |
| 2 | Paper-2 A Quantitative Study On the Factors Influencing Higher Education Institutions Students’ Acceptance of Mobile Payments in Klang Valley, Malaysia Tasnim Fathima Binti Utman Ali, Michele Shivaanii Sundra Raj, Jugindar Singh Kartar Singh | PDF Download |
| 3 | Paper-3 Factors Influencing Online Food Delivery App Adoption Among Undergraduate Students in Kuala Lumpur Capital, Malaysia Shada Ali Abdo Melhi Ayedh | PDF Download |
| 4 | Paper-4 The Influence of Intercultural Communication Barriers On Job Performance Among Expatriates of MNCs in Malaysia Y. S. A. Rahman, I. A. Hussain | PDF Download |
| 5 | Paper-5 Impact of Social Media Influencers On Purchasing Intention Towards Pet Products: A Quantitative Study Among Females in Malaysia Liew Yee Wei, Jugindar Singh Kartar Singh, Janitha Kularajasingam | PDF Download |
| 6 | Paper-6 Perceptions of Communication Efficacy Among Afghanistan Government Employees and Their Customers Mahdi Abolfazly | PDF Download |
Volume 6 Issue 2
| 1 | Paper-1 Factors Influencing Budgetary Control among SMEs in the Klang Valley, Malaysia Ahmed Sghayer Ali Shefren, Dhamayanthi Arumugam, Suresh Balasingam | PDF Download |
| 2 | Paper-2 The Essence of Cybersecurity Through Fintech 3.5 in Preventing and Detecting Financial Fraud Nagasundari A/P Selvaraj | PDF Download |
| 3 | Paper-3 The Study of Customer Satisfaction Among Grab Users in Kuala Lumpur, Malaysia Atheria Kurniawati, Michele Shivaanii Sundra Raj, Jugindar Singh Kartar Singh | PDF Download |
| 4 | Paper-4 Measuring the Relationship between Generalised Anxiety Disorder and Job Performance Amehnaz Habib, Nooraneda Mutalip Laidey | PDF Download |
| 5 | Paper-5 Determinants of Students’ Behavioural Intention Towards Google Classroom in The Covid-19 Era Evidence from Zimbabwean Universities William Makumbe, Munyaradzi Mutsikiwa | PDF Download |
| 6 | Paper-6 Paper 6 - Determinants of Job Performance Among Malaysia’s Young Adults In Klang Valley Flexible Working Arrangement, Work Engagement and Emotional Mood See Ting Choo | PDF Download |
Volume 6 Issue 1
| 1 | Paper-1 Mobile Shopping Acceptance Among Millennials in Malaysian Public University Normalini Md Kassim, Wan Normila Mohamad, Zunirah Mohd Talib | PDF Download |
| 2 | Paper-2 Effect of Transformational Leadership and Creativity and Innovation on Organizational Performance A Conceptual Model Thiaku Ramalingam, Shishi Kumar Piaralal, Zahir Osman, Lawrence Arokiasamy | PDF Download |
| 3 | Paper-3 Online Shopping Among Young Generation in Malaysia Puveandharan Vasudevan, Lawrence Arokiasamy | PDF Download |
| 4 | Paper-4 Leadership Styles and Job Satisfaction Among Employees AMIRA SAKINAH BINTI ABD RAHMAN | PDF Download |
| 5 | Paper-5 A Study on the Influence Job Satisfaction of Millennial Workers in Beverage Manufacturing Industry Muhammad Waleed Ahmed Khan, Lua Shamini | PDF Download |
| 6 | Paper-6 A Study on Factors Influencing Employee’s Retention in Pharmaceutical Industry in Malaysia Shahrul Sherrina Yanti Khairul Zaman, Lawrence Arokiasamy, Zuraidah Abd Hamid | PDF Download |
2020
Volume 5 Issue 2
| 1 | Paper-6 Digital Tourism: A Possible Revival Strategy for Malaysian Tourism Industry after COVID-19 Pandemic Gohar Inam, Ihtisham Ullah, Jugindar Singh, Thilageswary Arumungam | PDF Download |
| 2 | Paper-7 COVID’19 Influence on International Students Intention and Motivation to Study in Malaysia Gohar Inam, Ihtisham Ullah, Jugindar Singh, Thilageswary Arumungam | PDF Download |
| 3 | Paper-8 Diversification, Innovation, and Digitalisation: An Effective Vaccine for Survival of Pakistan’s SMEs Amidst COVID’19 Gohar Inam, Ihtisham Ullah, Jugindar Singh, Thilageswary Arumungam | PDF Download |
| 4 | Paper-9 The Impacts of Price of the Product, Quality of Product, Customer Service and Customer Behaviour Towards Customer Loyalty in Klang Valley Nor Fazlynn Binti Md Hamidi, Thilageswary Arumungam | PDF Download |
| 5 | Paper-10 Factors Influencing Organisational Stress Among Educators in Higher Education in Brunei Darussalam Nur Amirah Haziqah Binti Airwan, Thilageswary Arumungam | PDF Download |
Volume 5 Issue 1
| 1 | Paper-1 A Study on Celebrity Endorsement and Multiple Perceived Values Toward Brand Preference in Fashion Apparel Products Among APU Undergraduates Kristina Ting, Ching Weng, Benjamin Chan Yin Fah, Morakinyo Dada | PDF Download |
| 2 | Paper-2 Comparison of People’s Financial Wellbeing between China and Malaysia Sun Xin, Benjamin Chan Yin-Fah, Morakinyo Dada | PDF Download |
| 3 | Paper-3 The Influence of Environmental Concern, Environmental Attitude and Environmental Social Responsibility on Green Buying Behaviour: Milk Tea Lee Kah Wen, Benjamin Chan Yin Fah | PDF Download |
| 4 | Paper-4 Research on Turnover Intention in Brunei Darussalam Dk Aznur Nazirah Pg Hj Sharifuddin, Benjamin Chan Yin Fah, Morakinyo Dada | PDF Download |
| 5 | Paper-5 Determinants of Job Satisfaction in Telecommunication Industry: Case Study in Brunei Darussalam Han Kok Siew, Muhammad Wardi Haji Rozali, Tee Poh Kiong | PDF Download |
2019
Volume 4 Issue 1
| 1 | Paper-1 Airbnb Future Glitch in Tourism Sector Atheria Kurniawati, Lim Li Chen, Benjamin Chan Yin Fah | PDF Download |
| 2 | Paper-2 TAn Exploratory Study of Factors Influencing Chinese Outbound Medical Tourism Chia Kei Wei, Liao Yi Ming, Poon Wai Chuen | PDF Download |
| 3 | Paper-3 TKorean Beauty Market’s Trendsetter A Case Study on Mediheal Andi Aisyah Nurul Alifyanti Hidayah, Lim Li Chen, Poon Wai-Chuen Eugene, Morakinyo Dada | PDF Download |
| 4 | Paper-4 Traveloka Number One Online Travel Agent in Indonesia Aulia Yasya Maesaroh, Poon Wai Chuen, Lim Li Chen, Benjamin Chan Yin Fah | PDF Download |
| 5 | Paper-5 Exploring the Factors Influencing Consumers’ Online Purchase Intention for Luxury Fashion Goods in Jakarta, Indonesia Nitin Sabloak, Tee Poh Kiong, Wong Huey Wern, Morakinyo Dada | PDF Download |
2018
Volume 3 Issue 1
Special Edition of selected papers from the “Sustainable Disruptive Innovation in Education Conference”, held on 19th August 2017 in Asia Pacific University, Kuala Lumpur, Malaysia. Jointly organized by Asia Pacific University, MoonsoonSIM Singapore Pte Ltd, KnowledgeCom Corporation and Infusion Information Technology Sdn Bhd.
| 1 | Paper-1 Effect of computer-mediated communication competency on young adults’ personal development: The mediating roles of online engagement Noor Ismawati Jaafar, Ainin Sulaiman and M. Muzamil Naqshbandi | PDF Download |
| 2 | Paper-2 A Study on Generation Y and Job Satisfaction in Vietnam Le Thanh Truc, Navaz Naghavi, Benjamin Chan Yin Fah | PDF Download |
| 3 | Paper-3 The role of sustainability and innovation in constructing accounting education and future accountants Nurul Nazlia Jamil | PDF Download |
| 4 | Paper-4 Factors determining the adoption of green banking amongst commercial banks in Malaysia Dhamayanthi Arumugam1 and Teresa Chirute2 | PDF Download |
| 5 | Paper-5 Students’ perception of internationalisation of curriculum design in business faculties: An exploratory study Uchechi Cynthia Ohajionu1, & Fadahunsi Emmanuel Kayode2 | PDF Download |
| 6 | Paper-6 The gamification of ERP – A value creation tool for educators Geetha A Rubasundram See Ting Choo | PDF Download |
| 7 | Paper-7 Disruption in teaching & learning: experiential learning and gamification in practice Donald Lim (Monsoon Academy), Geetha A Rubasundram See Ting Choo | PDF Download |
| 8 | Paper-8 Country of origin and competitive advantage: managing performance through performance related pay in Australian subsidiaries Arrangement, Work Engagement and Emotional Mood Ruby Ranjan(Monash University), Ron Edwards(Asia Pacific University) | PDF Download |
2017
Volume 2 Issue 1
| 1 | Paper-1 Intragenerational Work Values Among Gen Y Workforce Abanti Parvin and Tee Ding Ding | PDF Download |
| 2 | Paper-2 Influence Of Subsidiary Strategic Role On Manager Mindset Daniel Evans, Murray Rees and Ron Edwards | PDF Download |
| 3 | Paper-3 Factors Influencing Motivation Among Academic Staffs In Oman Amira Ahmed Albadi, Ibiwani Alisa Hussain, Noraini Ahmad | PDF Download |
| 4 | Paper-4 Gamification Implementation Literature Review Mamoona Hamid and Mudiarasan Kuppusamy | PDF Download |
| 5 | Paper-5 Financial Reward And Motivation Toward Employee Job Performance In The Hospitality Industry In Klang Valley Ng Lian Seng and Thilageswary Arumugam | PDF Download |
| 6 | Paper-6 Determinants Of Financial Literacy A Quantitative Study Among Young Students In Tashkent Gulnoza Isomidinova and Jugindar Singh Kartar Singh | PDF Download |
2016
Volume 1 Issue 1
| 1 | Paper-1 The role Community resources for sustainable tourism practice of Mah Meri indigenous community of Malaysia Puvaneswaran Kunasekaran, Sarjit S. Gill, Sridar Ramachandran | PDF Download |
| 2 | Paper-2 Expatriates emotional competencies and its impact on job performance Jugindar Singh Kartar Singh, Nik Hasnaa Nik Mahmood | PDF Download |
| 3 | Paper-3 Service quality and hotel customers satisfaction Feven Abebe Tessera, Ibiwani Alisa Hussain, Noraini Ahmad | PDF Download |
| 4 | Paper-4 Evaluating the factors influencing outbound shopping tourism among Maldivians Suha Mahmoodh, Rohizan Binti Ahmad | PDF Download |
| 5 | Paper-5 <span style="font-size: 14pt"An Explanatory Study on Customer Loyalty, Brand Consciousness, Trusting Beliefs towards Online Purchasing Behaviour among Malaysian Undergraduates Wong Phui Mun, Kantharow Apparavu | PDF Download |
| 6 | Paper-6 Impact of Tax Knowledge, Tax Compliance Cost, Tax Deterrent Tax Measures towards Tax Compliance Behavior: A survey on Self-Employed Taxpayers in West Malaysia Vikneswaran Manual, Ang Zhi Xin | PDF Download |