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2020

Paper-1-A Study on Celebrity Endorsement and Multiple Perceived Values Toward Brand Preference in Fashion Apparel Products Among APU Undergraduates

Paper-2-Comparison of People’s Financial Wellbeing between China and Malaysia

Paper-3-The Influence of Environmental Concern, Environmental Attitude and Environmental Social Responsibility on Green Buying Behaviour_Milk Tea

Paper-4-Research on Turnover Intention in Brunei Darussalam

Paper-5-Determinants of Job Satisfaction in Telecommunication Industry_Case Study in Brunei Darussalam

2019

Paper 1 – Airbnb Future Glitch in Tourism Sector

Paper 2 – An Exploratory Study of Factors Influencing Chinese Outbound Medical Tourism

Paper 3 – Korean Beauty Market’s Trendsetter A Case Study on Mediheal

Paper 4 – Traveloka Number One Online Travel Agent in Indonesia

Paper 5 – Exploring the Factors Influencing Consumers’ Online Purchase Intention for Luxury Fashion Goods in Jakarta, Indonesia

2018

Special Edition of selected papers from the “Sustainable Disruptive Innovation in Education Conference”, held on 19th August 2017 in Asia Pacific University, Kuala Lumpur, Malaysia. Jointly organized by Asia Pacific University, MoonsoonSIM Singapore Pte Ltd, KnowledgeCom Corporation and Infusion Information Technology Sdn Bhd.

• Paper 1 Effect of computer mediated communication competency on young adults personal development

• Paper 2 A Study on Generation Y and Job Satisfaction in Vietnam

• Paper 3 The role of sustainability and innovation in constructing accounting education and future accountants 

• Paper 4 Factors determining the adoption of green banking amongst commercial banks in Malaysia

• Paper 5 Students Perception of Internationalisation of Curriculum Design in Malaysian Private Universities

• Paper 6 The Gamification of ERP A value creation tool for educators

• Paper 7 Disruption in teaching & learning experiential learning and gamification in practice

• Paper 8 Country of origin and competitive advantage managing performance through performance related pay in Australian subsidiaries

2017

• Paper 1 Intragenerational Work Values Among Gen Y Workforce

• Paper 2 Influence Of Subsidiary Strategic Role On Manager Mindset

• Paper 3 Factors Influencing Motivation Among Academic Staffs In Oman

• Paper 4 Gamification Implementation Literature Review

• Paper 5 Financial Reward And Motivation Toward Employee Job Performance In The Hospitality Industry In Klang Valley

• Paper 6 Determinants Of Financial Literacy A Quantitative Study Among Young Students In Tashkent

 

2016

• Paper 1 The role Community resources for sustainable tourism practice of Mah Meri indigenous community of Malaysia

• Paper 2 Expatriates emotional competencies and its impact on job performance

• Paper 3 Service quality and hotel customers satisfaction

• Paper 4 Evaluating the factors influencing outbound shopping tourism among Maldivians

• Paper 5 Customer Loyalty Brand Consciousness Trusting Beliefs towards Online Purchasing Behaviour among Malaysian Undergraduates

• Paper 6 Impact of Tax Knowledge Tax Compliance Cost