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Current issue
2022
Volume 7 Issue 1
| 1 | Paper-1 The Influence of Perceived Enjoyment on Impulsive Buying Behaviour in the Apparel Industry Among Millennials in Klang Valley, Malaysia Munish Baskaran, Morakinyo Dada | PDF Download |
| 2 | Paper-2 Influence of Price Awareness, Brand Image, And Self-Concept On Purchasing Behaviour Towards the Fashion Apparel Industry Among Generation Y Consumers in Malaysia Bruce Jack Lee, Tee Poh Kiong, Morakinyo Dada | PDF Download |
| 3 | Paper-3 The Factor Influencing Popularity of Tik Tok Among Generation Z_A Quantitative Study in Yogyakarta, Indonesia Aliyah Widyasari Putri Daryus, Rohizan Binti Ahmad, Morakinyo Dada | PDF Download |
| 4 | Paper-4 Influence of Product Packaging, Promotions and Store-Environment of the Retail Industry on the Impulsive Purchasing Behaviour of Females in Dhaka, Bangladesh Mohd Hamza Islam, Rohizan Binti Ahmad, Morakinyo Dada | PDF Download |
| 5 | Paper-5 An Exploratory Study on Challenges faced by Working Women and Their Perceived Supports Towards Remote Working in Malaysia Siva Sankari A/P Ramani, Subaashnii a/p Suppramaniam, Morakinyo Dada | PDF Download |
| 6 | Paper-6 Factors Influencing Online Food Delivery App Adoption Among Undergraduate Students in Kuala Lumpur Capital, Malaysia Shada Ali Abdo Melhi Ayedh | PDF Download |