Baskaran , M. and Dada , M. 2022. THE INFLUENCE OF PERCEIVED ENJOYMENT ON IMPULSIVE BUYING BEHAVIOUR IN THE APPAREL INDUSTRY AMONG MILLENNIALS IN KLANG VALLEY, MALAYSIA. Electronic Journal of Business and Management. 7, 1 (Mar. 2022). DOI:https://doi.org/10.65136/ejbm.v7i1.107.