Ting , K., Weng , C., Yin Fah , B. C., & Dada , M. (2020). A STUDY ON CELEBRITY ENDORSEMENT AND MULTIPLE PERCEIVED VALUES TOWARD BRAND PREFERENCE IN FASHION APPAREL PRODUCTS AMONG APU UNDERGRADUATES. Electronic Journal of Business and Management, 5(1). https://doi.org/10.65136/ejbm.v5i1.164