BASKARAN , Munish; DADA , Morakinyo. THE INFLUENCE OF PERCEIVED ENJOYMENT ON IMPULSIVE BUYING BEHAVIOUR IN THE APPAREL INDUSTRY AMONG MILLENNIALS IN KLANG VALLEY, MALAYSIA. Electronic Journal of Business and Management, [S. l.], v. 7, n. 1, 2022. DOI: 10.65136/ejbm.v7i1.107. Disponível em: https://ejbm.apu.edu.my/index.php/EJBM/article/view/107. Acesso em: 10 mar. 2026.