LEE , Bruce Jack; KIONG , Tee Poh; DADA , Morakinyo. INFLUENCE OF PRICE AWARENESS, BRAND IMAGE, AND SELF-CONCEPT ON PURCHASING BEHAVIOUR TOWARDS THE FASHION APPAREL INDUSTRY AMONG GENERATION Y CONSUMERS IN MALAYSIA. Electronic Journal of Business and Management, [S. l.], v. 7, n. 1, 2022. DOI: 10.65136/ejbm.v7i1.108. Disponível em: https://ejbm.apu.edu.my/index.php/EJBM/article/view/108. Acesso em: 10 mar. 2026.