DARYUS , Aliyah Widyasari Putri; AHMAD , Rohizan Binti; DADA , Morakinyo. THE FACTORS INFLUENCING THE POPULARITY OF TIKTOK AMONG GENERATION Z: A QUANTITATIVE STUDY IN YOGYAKARTA, INDONESIA. Electronic Journal of Business and Management, [S. l.], v. 7, n. 1, 2026. DOI: 10.65136/ejbm.v7i1.109. Disponível em: https://ejbm.apu.edu.my/index.php/EJBM/article/view/109. Acesso em: 10 mar. 2026.