MARUMBWA , John; MAKUMBE , William. WHY DO PEOPLE TRANSACT ON MOBILE INSTANT MESSAGING C2C COMMUNITIES? A CONSUMPTION VALUES THEORETICAL EXPLANATION. Electronic Journal of Business and Management, [S. l.], v. 6, n. 3, 2021. DOI: 10.65136/ejbm.v6i3.119. Disponível em: https://ejbm.apu.edu.my/index.php/EJBM/article/view/119. Acesso em: 10 mar. 2026.