TING , Kristina; WENG , Ching; YIN FAH , Benjamin Chan; DADA , Morakinyo. A STUDY ON CELEBRITY ENDORSEMENT AND MULTIPLE PERCEIVED VALUES TOWARD BRAND PREFERENCE IN FASHION APPAREL PRODUCTS AMONG APU UNDERGRADUATES. Electronic Journal of Business and Management, [S. l.], v. 5, n. 1, 2020. DOI: 10.65136/ejbm.v5i1.164. Disponível em: https://ejbm.apu.edu.my/index.php/EJBM/article/view/164. Acesso em: 10 mar. 2026.