HAMID , Mamoona; KUPPUSAMY , Mudiarasan. Gamification Implementation in Service Marketing: A Literature Review. Electronic Journal of Business and Management, [S. l.], v. 2, n. 1, 2017. DOI: 10.65136/ejbm.v2i1.184. Disponível em: https://ejbm.apu.edu.my/index.php/EJBM/article/view/184. Acesso em: 10 mar. 2026.