MUN , Wong Phui; APPARAVU, Kantharow. An Explanatory Study on Customer Loyalty, Brand Consciousness, Trusting Beliefs towards Online Purchasing Behaviour among Malaysian Undergraduates. Electronic Journal of Business and Management, [S. l.], v. 2, n. 1, 2017. DOI: 10.65136/ejbm.v2i1.191. Disponível em: https://ejbm.apu.edu.my/index.php/EJBM/article/view/191. Acesso em: 10 mar. 2026.