ALHAJI SALAU, Abdulazeez; AKANBI, Kamoru Lanre; AKINWUMI, Dolapo Stephen. Experiential Marketing as a Driver of Customer Loyalty in the Nigerian Fast-Moving Consumer Goods Industry. Electronic Journal of Business and Management, [S. l.], v. 11, n. 2, p. 17–31, 2026. DOI: 10.65136/ejbm.v11i2.193. Disponível em: https://ejbm.apu.edu.my/index.php/EJBM/article/view/193. Acesso em: 2 jun. 2026.