ALI, Javed; BHUTTO, Salahuddin; ARAIN, Nabeela. Transformative Roles of Artificial Intelligence (AI) and Extended Reality (XR) in Revolutionizing Services. Electronic Journal of Business and Management, [S. l.], v. 11, n. 2, p. 48–63, 2026. DOI: 10.65136/ejbm.v11i2.246. Disponível em: https://ejbm.apu.edu.my/index.php/EJBM/article/view/246. Acesso em: 2 jun. 2026.