ADEYEMI, Omolade Sunday; ADEYEMI, Oluwatoyin Damilola; AJAYI, Christiana; OLADOYE, Muritala Oyetola. The Confluence of Transactional and Behavioural Data in a Knowledge-Driven Business in West Africa. Electronic Journal of Business and Management, [S. l.], v. 10, n. 4, p. 1–16, 2025. DOI: 10.65136/ejbm.v10i4.23. Disponível em: https://ejbm.apu.edu.my/index.php/EJBM/article/view/23. Acesso em: 15 jan. 2026.