KOK MENG, Ng Kok; PANIASELVAM, Latha-Rani; KAREN, Lee. Examine Factors that Influence the Purchase Decision amongst Gen Z: A Case Study of Little Red Book. Electronic Journal of Business and Management, [S. l.], v. 9, n. 4, 2024. DOI: 10.65136/ejbm.v9i4.36. Disponível em: https://ejbm.apu.edu.my/index.php/EJBM/article/view/36. Acesso em: 10 mar. 2026.