DANIAL, Muhamad; AHMAD, Noraini; YAHAYA, Syazwani. The Influence of Perceived Risk, Personality Traits and Products Marketing Strategy on Online Buying Behaviour for Smart Gadgets Among Millennials in Kuala Lumpur, Malaysia. Electronic Journal of Business and Management, [S. l.], v. 9, n. 3, 2024. DOI: 10.65136/ejbm.v9i3.45. Disponível em: https://ejbm.apu.edu.my/index.php/EJBM/article/view/45. Acesso em: 10 mar. 2026.