A/L RAJENDRAN, Balaraman; SINGH, Ninderpal Singh a/l Balwant. The Impact of Digital Marketing Strategies on Consumers’ Online Buying Behaviour of University Students Towards Brands in Kuala Lumpur, Malaysia. Electronic Journal of Business and Management, [S. l.], v. 9, n. 1, 2024. DOI: 10.65136/ejbm.v9i1.61. Disponível em: https://ejbm.apu.edu.my/index.php/EJBM/article/view/61. Acesso em: 10 mar. 2026.