LEBBE, Fathima Aathika Ahamed; KAUR, Harjinder. The Impact of Digital Marketing Strategies on Purchase Intention of University Students Towards Brands in Kuala Lumpur, Malaysia. Electronic Journal of Business and Management, [S. l.], v. 8, n. 4, 2023. DOI: 10.65136/ejbm.v8i4.62. Disponível em: https://ejbm.apu.edu.my/index.php/EJBM/article/view/62. Acesso em: 10 mar. 2026.