LIAN, Lee Kim; LIAN, Song Bee. Examining Anthropomorphism of Chatbots and Its Effect on User Satisfaction and User Loyalty in the Service Industry. Electronic Journal of Business and Management, [S. l.], v. 8, n. 1, 2023. DOI: 10.65136/ejbm.v8i1.83. Disponível em: https://ejbm.apu.edu.my/index.php/EJBM/article/view/83. Acesso em: 10 mar. 2026.