GOPAL , Kanesh; LIAN, Song Bee; KAUR , Harjinder. THE IMPACT OF PEER PRESSURE, PRICE DISCOUNTS AND ELECTRONIC WORD OF MOUTH ON ONLINE IMPULSE BUYING AMONGST COLLEGE STUDENTS IN MALAYSIA: A CONCEPTUAL PAPER. Electronic Journal of Business and Management, [S. l.], v. 7, n. 4, 2022. DOI: 10.65136/ejbm.v7i4.90. Disponível em: https://ejbm.apu.edu.my/index.php/EJBM/article/view/90. Acesso em: 10 mar. 2026.