Lee , Bruce Jack, Tee Poh Kiong, and Morakinyo Dada. 2022. “INFLUENCE OF PRICE AWARENESS, BRAND IMAGE, AND SELF-CONCEPT ON PURCHASING BEHAVIOUR TOWARDS THE FASHION APPAREL INDUSTRY AMONG GENERATION Y CONSUMERS IN MALAYSIA”. Electronic Journal of Business and Management 7 (1). https://doi.org/10.65136/ejbm.v7i1.108.