Fauzee , Zainab Oumme, and Morakinyo Dada. “THE EFFECT OF CELEBRITY ENDORSEMENT ON CONSUMER BEHAVIOUR IN KLANG VALLEY MALAYSIA”. Electronic Journal of Business and Management 6, no. 4 (December 1, 2021). Accessed March 10, 2026. https://ejbm.apu.edu.my/index.php/EJBM/article/view/113.