Le, Eugene Loo Zhi, Mutia Anggeraini Binti Khalid, and Rahilah Binti Ahmad. “Consumer Acceptance Towards Digital Marketing: A Quantitative Study Among Consumers in Kuala Lumpur”. Electronic Journal of Business and Management 8, no. 3 (September 1, 2023). Accessed March 10, 2026. https://ejbm.apu.edu.my/index.php/EJBM/article/view/70.