1.
Ting K, Weng C, Yin Fah BC, Dada M. A STUDY ON CELEBRITY ENDORSEMENT AND MULTIPLE PERCEIVED VALUES TOWARD BRAND PREFERENCE IN FASHION APPAREL PRODUCTS AMONG APU UNDERGRADUATES. EJBM [Internet]. 2020 Mar. 1 [cited 2026 Mar. 10];5(1). Available from: https://ejbm.apu.edu.my/index.php/EJBM/article/view/164