1.
Alhaji Salau A, Akanbi KL, Akinwumi DS. Experiential Marketing as a Driver of Customer Loyalty in the Nigerian Fast-Moving Consumer Goods Industry. EJBM [Internet]. 2026 Jun. 2 [cited 2026 Jun. 2];11(2):17-31. Available from: https://ejbm.apu.edu.my/index.php/EJBM/article/view/193