Ali J, Bhutto S, Arain N. Transformative Roles of Artificial Intelligence (AI) and Extended Reality (XR) in Revolutionizing Services. EJBM [Internet]. 2026 Jun. 2 [cited 2026 Jun. 2];11(2):48-63. Available from: https://ejbm.apu.edu.my/index.php/EJBM/article/view/246