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Examine Factors that Influence the Purchase Decision amongst Gen Z: A Case Study of Little Red Book

DOI : 10.65136/ejbm.v9i4.36
Ng Kok Kok Meng (1), Latha-Rani Paniaselvam (2), Lee Karen (3)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 315
PDF : 573

Examining Intention to Visit Malaysia in the Post-Pandemic Era: A Survey Based Inquiry into Tourist Perspectives

DOI : 10.65136/ejbm.v9i1.58
Irene Halim (1), Ng Kok Meng (2)
(1) School of Marketing & Management, Asia Pacific University of Technology and Innovation, Bukit Jalil, Malaysia, Malaysia ,
(2) School of Marketing & Management, Asia Pacific University of Technology and Innovation, Bukit Jalil, Malaysia, Malaysia
Abstract : 185
PDF : 207
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