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Online ISSN : 2550-1380
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1 - 6 of 6 items

THE IMPACTS OF PRICE OF THE PRODUCT, QUALITY OF PRODUCT, CUSTOMER SERVICE AND CUSTOMER BEHAVIOUR TOWARDS CUSTOMER LOYALTY IN KLANG VALLEY

DOI : 10.65136/ejbm.v5i2.162
Nor Fazlynn Binti Hamidi (1), Thilageswary Arumungam (2)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia, Malaysia
Abstract : 68
PDF : 115
DOI : 10.65136/ejbm.v5i2.162

Experiential Marketing as a Driver of Customer Loyalty in the Nigerian Fast-Moving Consumer Goods Industry

DOI : 10.65136/ejbm.v11i2.193
Abdulazeez Alhaji Salau (1), Kamoru Lanre Akanbi (2), Dolapo Stephen Akinwumi (3)
(1) Department of Business and Entrepreneurship, Faculty of Management and Social Sciences, Kwara State University, Malete, Nigeria ,
(2) Department of Business and Entrepreneurship, Faculty of Management and Social Sciences, Kwara State University, Malete, Nigeria ,
(3) Department of Business and Entrepreneurship, Faculty of Management and Social Sciences, Kwara State University, Malete, Nigeria
17-31
Abstract : 24
PDF : 16
DOI : 10.65136/ejbm.v11i2.193

An Explanatory Study on Customer Loyalty, Brand Consciousness, Trusting Beliefs towards Online Purchasing Behaviour among Malaysian Undergraduates

DOI : 10.65136/ejbm.v2i1.191
Wong Phui Mun (1), Kantharow Apparavu (2)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology & Innovation, Malaysia
Abstract : 50
PDF : 63
DOI : 10.65136/ejbm.v2i1.191

Examining Anthropomorphism of Chatbots and Its Effect on User Satisfaction and User Loyalty in the Service Industry

DOI : 10.65136/ejbm.v8i1.83
Lee Kim Lian (1), Song Bee Lian (2)
(1) Taylor’s University Malaysia, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 172
PDF : 275
DOI : 10.65136/ejbm.v8i1.83

The Confluence of Transactional and Behavioural Data in a Knowledge-Driven Business in West Africa

DOI : 10.65136/ejbm.v10i4.23
Omolade Sunday Adeyemi (1), Oluwatoyin Damilola Adeyemi (2), Christiana Ajayi (3), Muritala Oyetola Oladoye (4)
(1) Department of Business administration, Christopher University, Ogun State, Nigeria ,
(2) Department of Economics and Business Administration, Alethia university Ago-Iwoye, Ogun State, Nigeria ,
(3) Department of Business Administration, University of Ilesa, Ilesa, Osun State, Nigeria ,
(4) Department of Business Administration, Osun State University, Osogbo, Osun State, Nigeria
1-16
Abstract : 314
PDF : 128
DOI : 10.65136/ejbm.v10i4.23

Impact of Local Food as a Tourist Destination Attraction

DOI : 10.65136/ejbm.v9i1.56
Matthew Attahiru Gana (1), Kashif Hussain (2)
(1) Department of Tourism Studies, Faculty of Social Sciences, National Open University of Nigeria, Jabi-Abuja, Nigeria, Malaysia ,
(2) School of Global Hospitality and Tourism, Asia Pacific University of Technology and Innovation, Kuala Lumpur, Malaysia, Malaysia
Abstract : 176
PDF : 136
DOI : 10.65136/ejbm.v9i1.56
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Published by Asia Pacific University of Technology & Innovation (APU) | e-ISSN: 2550-1380. The Electronic Journal of Business and Management (EJBM) is a fully open-access journal. All content is distributed under a Creative Commons Attribution 4.0 International License Creative Commons License. Authors retain full copyright. Site using Noble OJS 3 Theme
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