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Reframing Human Capital: The Strategic Role of Digital Literacy in 21st Century Workforce Development

DOI : 10.65136/ejbm.v10i3.18
Oluwatoyosi Deborah Adekoya (1)
(1) Department of Economics Education, Lagos State University of Education, Nigeria
15-22
Abstract : 224
PDF : 329

Consumer Acceptance Towards Digital Marketing: A Quantitative Study Among Consumers in Kuala Lumpur

DOI : 10.65136/ejbm.v8i3.70
Eugene Loo Zhi Le (1), Mutia Anggeraini Binti Khalid (2), Rahilah Binti Ahmad (3)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 132
PDF : 132

Impact of Gender on the Various Aspects of Digital Payment System: A Banking Empirical Study from India

DOI : 10.65136/ejbm.v8iS1.211
Amith Donald Menezes (1), K Kavyashree (2)
(1) Mangalore Institute of Technology and Engineering, India ,
(2) Srinivas University, India, Malaysia
Abstract : 66
PDF : 57

DIGITAL TOURISM: A POSSIBLE REVIVAL STRATEGY FOR MALAYSIAN TOURISM INDUSTRY AFTER COVID-19 PANDEMIC

DOI : 10.65136/ejbm.v5i2.159
Gohar Inam (1), Ihtisham Ullah (2), Jugindar Singh (3), Thilageswary Arumungam (4)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Malaysia ,
(4) , Malaysia
Abstract : 244
PDF : 98

Beyond Screen Time: A Systematic Review of Smart Devices’ Multidimensional Impact on Mental Health and Digital Well-Being

DOI : 10.65136/ejbm.v11i2.247
Khadija Sikandar (1), Huma Sikandar (2), Muhammad Yasir (3)
(1) UNIKL Business School, Universiti Kuala Lumpur, Kuala Lumpur, Malaysia ,
(2) Faculty of Management, Universiti Teknologi Malaysia, Johor, Malaysia ,
(3) Department of Management, Sunway Business School, Sunway University, Sunway City, Malaysia
32-47
Abstract : 220
PDF : 76

The Factors Influencing Digital Technologies Adoption in Green Supply Chain Innovation: Evidence from the Social Enterprises in Malaysia

DOI : 10.65136/ejbm.v8i1.86
Song Bee Lian (1)
(1) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 91
PDF : 101

THE VIRTUAL LEARNING SPACE: AN INQUIRY ON ACADEMICS' TRANSITION EXPERIENCE, ENGAGEMENT WITH STUDENTS AND DIGITAL SKILLS

DOI : 10.65136/ejbm.v7i4.93
Nadiah Suki (1), Jonathan Jeevan Strinivas Kovilpillai (2), Sireesha Prathi Gadapa (3)
(1) Asia Pacific University of Technology & Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 70
PDF : 79

Virtual Reality and Digital Twin Technology: The Future of Expatriate PreDeployment Training and Assessment

DOI : 10.65136/ejbm.v9iS1.217
Chelby Miller (1), Bob Barrett (2)
(1) Baker College, USA, Malaysia ,
(2) American Public University, USA, Malaysia
45-54
Abstract : 52
PDF : 48

Exploring How AI, Machine Learning, and Social Media Data Impact Digital Marketing and Consumer Behavior

DOI : 10.65136/ejbm.v10i3.16
Lazim Istiak (1), Ahmed Imran Kabir (2), Abdullah Al Fahad (3), Jayanta Sarker (4), Yeana Anmol Queeney (5), Zaheeb Jowad Kazi (6)
(1) School of Business and Economics, United International University, United City, Dhaka, Bangladesh ,
(2) School of Business and Economics, United International University, United City, Dhaka, Bangladesh ,
(3) School of Business and Economics, United International University, United City, Dhaka, Bangladesh ,
(4) School of Business and Economics, United International University, United City, Madani Avenue, Badda, Dhaka, Bangladesh ,
(5) School of Business and Economics, United International University, United City, Madani Avenue, Badda, Dhaka, Bangladesh ,
(6) School of Business and Economics, United International University, United City, Madani Avenue, Badda, Dhaka, Bangladesh
1-14
Abstract : 271
PDF : 206

The Impact of Digital Marketing Strategies on Consumers' Online Buying Behaviour of University Students Towards Brands in Kuala Lumpur, Malaysia

DOI : 10.65136/ejbm.v9i1.61
Balaraman a/l Rajendran (1), Ninderpal Singh a/l Balwant Singh (2)
(1) SEGi College Kuala Lumpur, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Kuala Lumpur, Malaysia, Malaysia
Abstract : 266
PDF : 157

Uses and Gratifications of Cloned Facebook News Pages among Nigerian Audiences: The Credibility-Misinformation Dilemma

DOI : 10.65136/ejbm.v10i2.11
Abubakar Tijjani Ibrahim (1), Gambo Shehu Nababa (2), Adamkolo Mohammed Ibrahim (3), Salihu Sule Khalid (4), Bashir Shehu Abdullahi (5)
(1) Department of Mass Communication, Kano State Polytechnic, Kano, Kano State, Nigeria ,
(2) Department of Mass Communication, Bayero University, Kano, Kano State, Nigeria ,
(3) Department of Mass Communication, University of Maiduguri, Borno State, Nigeria ,
(4) Department of Mass Communication, Kano State Polytechnic, Kano, Kano State, Nigeria ,
(5) Department of Mass Communication, Kano State Polytechnic, Kano, Kano State, Nigeria
20-32
Abstract : 212
PDF : 433

Exploring Dynamics Communications and Media Acceptance Through Digital Media Platform from Korean Community Perspective

DOI : 10.65136/ejbm.v9i3.44
Kim Minseo (1), Mutia Anggeraini Binti Khalid (2)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 74
PDF : 135

Factors Influencing the Adoption of Travel Experience Applications Among Local Tourists in Malaysia

DOI : 10.65136/ejbm.v9i3.47
Zack Ng Chun Ket (1), Tee Poh Kiong (2), Tajuddin A. Rashid (3)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 84
PDF : 97

CONTENT MARKETING EFFECTIVENESS TOWARDS CONSUMER’S PERSPECTIVE ON THE NEW PRODUCT LAUNCH. INVESTIGATION STUDY AMONG YOUNG ADULTS IN INDONESIA

DOI : 10.65136/ejbm.v6i4.116
Winata J. (1), Ibiwani Alisa Hussain (2), Noraini Ahmad (3), Abdullah R.N. (4), Majid M. (5)
(1) Asia Pacific University of Technology and Innovation, Malaysia, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) , Malaysia ,
(4) Universiti Pendidikan Sultan Idris, Perak, Malaysia, Malaysia ,
(5) Universiti Teknologi MARA Cawangan Johor, Johor, Malaysia, Malaysia
Abstract : 75
PDF : 98

The Intersection of Financial Technology and Higher Education: Opportunities, Challenges, and Implications

DOI : 10.65136/ejbm.v9iS1.214
Anucha Wittayakorn -Puripunpinyoo (1)
(1) Sukhothai Thammathirat Open University, Thailand., Malaysia
1-13
Abstract : 66
PDF : 54

Multimodal Copywriting Strategies through CaaS and DCO in Sustainability Advertising

DOI : 10.65136/ejbm.v10i1.8
Lim Chun Huan (1), Nur Nadira Mohammad Bashir (2)
(1) Xiamen University Malaysia, Sepang, Selangor, Malaysia ,
(2) Xiamen University Malaysia, Sepang, Selangor, Malaysia
54-64
Abstract : 161
PDF : 195

Generative AI in Studio-Based Fashion Education: A Systematic Literature Review

DOI : 10.65136/ejbm.v10i4.24
Rabia Anwar (1), Fahd Ali Raza (2), Mostafa El-Sayed Marzouk (3)
(1) Digital Learning Hub, Asia Pacific University of Technology & Innovation, Kuala Lumpur, Malaysia ,
(2) Digital Learning Hub, Asia Pacific University of Technology & Innovation, Kuala Lumpur, Malaysia ,
(3) Intermarkets Advertising Agency, Giza, Egypt
17-28
Abstract : 434
PDF : 270

AI Empowerment and Decision Intelligence: A Business Analytics Approach to Gen Z-Led SMEs

DOI : 10.65136/ejbm.v11i1.230
Ismoth Zerine (1), Md Mainul Islam (2), Md Zulkernain Doha (3), Younis Ali Biswas (4)
(1) College of Business Graduate Studies, Westcliff University, Irvine, United States ,
(2) College of Graduate and Professional Studies, Trine University, Angola, United States ,
(3) Faculty Business and Technology, Grand Canyon University, Phoenix, United States ,
(4) Faculty of Hospitality, Lincoln University College, Petaling Jaya, Malaysia
52-70
Abstract : 189
PDF : 194

The Impact of Digital Marketing Strategies on Purchase Intention of University Students Towards Brands in Kuala Lumpur, Malaysia

DOI : 10.65136/ejbm.v8i4.62
Fathima Aathika Ahamed Lebbe (1), Harjinder Kaur (2)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 360
PDF : 481

Interactive Learning Redefined: H5P’s Role in Optimising Self-Instructional Materials for Open and Distance Learning

DOI : 10.65136/ejbm.v9iS1.216
Ahmad Izanee Awang (1), Shawira Abu Bakar (2), Santhi Raghavan (3), Nooni Ezdiani Yasin, Nazrai Ahmad Zabidi, and Ahmadzulkarnain Ramli (4)
(1) Open University Malaysia (OUM), Malaysia ,
(2) Open University Malaysia (OUM), Malaysia ,
(3) Open University Malaysia (OUM) , Malaysia ,
(4) Open University Malaysia (OUM), Malaysia
29-44
Abstract : 90
PDF : 77

FinTech Adoption in Emerging Economies: Integrating Technology Acceptance and Institutional Perspectives

DOI : 10.65136/ejbm.v10i4.27
Mohammad Ekramol Islam (1), Mohammad Rashed Hasan Polas (2)
(1) Department of Mechanical Engineering, Sonargaon University, 147/I, Green Road Panthapath, 1215, Dhaka, Bangladesh ,
(2) Department of Business Administration, Sonargaon University, 147/I, Green Road Panthapath, 1215, Dhaka, Bangladesh
56-76
Abstract : 321
PDF : 479

A Quantitative Study on the Prevention and Detection of Financial Crimes Using Artificial Intelligence in Mauritius

DOI : 10.65136/ejbm.v8iS2.206
Zuleika Nooria Bibi Dinah (1), Kannan Asokan (2), Meera Eeswaran (3)
(1) Asia Pacific University of Technology & Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Malaysia
139-167
Abstract : 97
PDF : 160

A Study on Impulsive Buying Behaviour on TikTok among University Students in Indonesia, Java

DOI : 10.65136/ejbm.v9i4.33
Rahilah Ahmad (1), Patrick Han Kok Siew (2), Morakinyo Dada (3)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 527
PDF : 607

An Explanatory Study on Customer Loyalty, Brand Consciousness, Trusting Beliefs towards Online Purchasing Behaviour among Malaysian Undergraduates

DOI : 10.65136/ejbm.v2i1.191
Wong Phui Mun (1), Kantharow Apparavu (2)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology & Innovation, Malaysia
Abstract : 63
PDF : 77

Gamification Implementation in Service Marketing: A Literature Review

DOI : 10.65136/ejbm.v2i1.184
Mamoona Hamid (1), Mudiarasan Kuppusamy (2)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 65
PDF : 114
1 - 25 of 30 items 1 2 > >>