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Online ISSN : 2550-1380
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1 - 12 of 12 items

Transformative Roles of Artificial Intelligence (AI) and Extended Reality (XR) in Revolutionizing Services

DOI : 10.65136/ejbm.v11i2.246
Javed Ali (1), Salahuddin Bhutto (2), Nabeela Arain (3)
(1) Department of Business Administration, Sukkur IBA University, Sukkur, Pakistan ,
(2) Department of Business Administration, Sukkur IBA University, Sukkur, Pakistan ,
(3) Department of Business Administration, Sukkur IBA University, Sukkur, Pakistan
48-63
Abstract : 124
PDF : 65
DOI : 10.65136/ejbm.v11i2.246

Generative AI in Studio-Based Fashion Education: A Systematic Literature Review

DOI : 10.65136/ejbm.v10i4.24
Rabia Anwar (1), Fahd Ali Raza (2), Mostafa El-Sayed Marzouk (3)
(1) Digital Learning Hub, Asia Pacific University of Technology & Innovation, Kuala Lumpur, Malaysia ,
(2) Digital Learning Hub, Asia Pacific University of Technology & Innovation, Kuala Lumpur, Malaysia ,
(3) Intermarkets Advertising Agency, Giza, Egypt
17-28
Abstract : 434
PDF : 270
DOI : 10.65136/ejbm.v10i4.24

Understanding 5G Intelligent Transportation System on Road Transport Users: A Conceptual Framework

DOI : 10.65136/ejbm.v8i2.80
Joyce Khoo Jia Yin (1), Chia Hui Yan (2), Dazmin Daud (3), Nursyamilah Annuar (4)
(1) Faculty of Business and Management, UCSI University, Malaysia, Malaysia ,
(2) Faculty of Business and Management, UCSI University, Malaysia, Malaysia ,
(3) Faculty of Business and Management, UCSI University, Malaysia, Malaysia ,
(4) Faculty of Business and Management, Universiti Teknologi MARA, Malaysia, Malaysia
Abstract : 79
PDF : 135
DOI : 10.65136/ejbm.v8i2.80

THE ESSENCE OF CYBERSECURITY THROUGH FINTECH 3.5 IN PREVENTING AND DETECTING FINANCIAL FRAUD: A LITERATURE REVIEW

DOI : 10.65136/ejbm.v6i2.126
Nagasundari A/P Selvaraj (1)
(1) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 67
PDF : 94
DOI : 10.65136/ejbm.v6i2.126

Gamification Implementation in Service Marketing: A Literature Review

DOI : 10.65136/ejbm.v2i1.184
Mamoona Hamid (1), Mudiarasan Kuppusamy (2)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 65
PDF : 114
DOI : 10.65136/ejbm.v2i1.184

Total Quality Management as a Strategic Driver for Sustainable Performance: Evidence from Bangladesh’s Banking Industry

DOI : 10.65136/ejbm.v10i3.20
Nafiza Islam (1), Farhana Sehreen (2), Mohammad Rashed Hasan Polas (3)
(1) Department of Management Studies, Jahangirnagar University, Savar, Dhaka, Bangladesh ,
(2) Department of Marketing, Jahangirnagar University, Savar, Dhaka, Bangladesh ,
(3) Department of Business Administration, Sonargaon University (SU), 147/I, Green Road Panthapath, 1215, Dhaka, Bangladesh
33-47
Abstract : 142
PDF : 187
DOI : 10.65136/ejbm.v10i3.20

Understanding the Mechanisms of AI-Powered Virtual Assistants: Evaluating Their Impact on Consumer Decision-Making and Brand Loyalty as a Mediating Variable

DOI : 10.65136/ejbm.v10i3.22
Lazim Istiak (1), Ahmed Imran Kabir (2), Antara Raisa Sohana (3), Humayra Afra Ibnat Sneha (4), Abu Saleh Md Sohel-Uz-Zaman (5), Abdullah Al Fahad (6)
(1) School of Business and Economics, United International University, United City, Madani Avenue, Badda, Dhaka, Bangladesh ,
(2) School of Business and Economics, United International University, United City, Madani Avenue, Badda, Dhaka, Bangladesh ,
(3) School of Business and Economics, United International University, United City, Madani Avenue, Badda, Dhaka, Bangladesh ,
(4) School of Business and Economics, United International University, United City, Madani Avenue, Badda, Dhaka, Bangladesh ,
(5) School of Business and Economics, United International University, United City, Madani Avenue, Badda, Dhaka, Bangladesh ,
(6) School of Business and Economics, United International University, United City, Madani Avenue, Badda, Dhaka, Bangladesh
61-75
Abstract : 407
PDF : 262
DOI : 10.65136/ejbm.v10i3.22

Factors Influencing the Adoption of Travel Experience Applications Among Local Tourists in Malaysia

DOI : 10.65136/ejbm.v9i3.47
Zack Ng Chun Ket (1), Tee Poh Kiong (2), Tajuddin A. Rashid (3)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 84
PDF : 97
DOI : 10.65136/ejbm.v9i3.47

The Perception of Volunteerism in Cultivating Soft Skills in University Students

DOI : 10.65136/ejbm.v9i2.50
Muhammad Danish Bin Mohd Johari (1)
(1) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 157
PDF : 123
DOI : 10.65136/ejbm.v9i2.50

Examining Intention to Visit Malaysia in the Post-Pandemic Era: A Survey Based Inquiry into Tourist Perspectives

DOI : 10.65136/ejbm.v9i1.58
Irene Halim (1), Ng Kok Meng (2)
(1) School of Marketing & Management, Asia Pacific University of Technology and Innovation, Bukit Jalil, Malaysia, Malaysia ,
(2) School of Marketing & Management, Asia Pacific University of Technology and Innovation, Bukit Jalil, Malaysia, Malaysia
Abstract : 164
PDF : 163
DOI : 10.65136/ejbm.v9i1.58

Consumer Acceptance Towards Digital Marketing: A Quantitative Study Among Consumers in Kuala Lumpur

DOI : 10.65136/ejbm.v8i3.70
Eugene Loo Zhi Le (1), Mutia Anggeraini Binti Khalid (2), Rahilah Binti Ahmad (3)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 132
PDF : 132
DOI : 10.65136/ejbm.v8i3.70

The Intersection of Financial Technology and Higher Education: Opportunities, Challenges, and Implications

DOI : 10.65136/ejbm.v9iS1.214
Anucha Wittayakorn -Puripunpinyoo (1)
(1) Sukhothai Thammathirat Open University, Thailand., Malaysia
1-13
Abstract : 66
PDF : 54
DOI : 10.65136/ejbm.v9iS1.214
1 - 12 of 12 items

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Published by Asia Pacific University of Technology & Innovation (APU) | e-ISSN: 2550-1380. The Electronic Journal of Business and Management (EJBM) is a fully open-access journal. All content is distributed under a Creative Commons Attribution 4.0 International License Creative Commons License. Authors retain full copyright. Site using Noble OJS 3 Theme
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