Search

Advanced filters
1 - 8 of 8 items

INTRINSIC FACTORS AFFECTING IMPULSIVE ONLINE BUYING BEHAVIOUR AMONG FEMALES

DOI : 10.65136/ejbm.v7i3.100
Kirthinii A/P Ravi (1), Jugindar Singh Kartar Singh (2), Noraini Bt Ahmad (3)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 103
PDF : 224

An Explanatory Study on Customer Loyalty, Brand Consciousness, Trusting Beliefs towards Online Purchasing Behaviour among Malaysian Undergraduates

DOI : 10.65136/ejbm.v2i1.191
Wong Phui Mun (1), Kantharow Apparavu (2)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology & Innovation, Malaysia
Abstract : 75
PDF : 87

The Impact of Digital Marketing Strategies on Consumers' Online Buying Behaviour of University Students Towards Brands in Kuala Lumpur, Malaysia

DOI : 10.65136/ejbm.v9i1.61
Balaraman a/l Rajendran (1), Ninderpal Singh a/l Balwant Singh (2)
(1) SEGi College Kuala Lumpur, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Kuala Lumpur, Malaysia, Malaysia
Abstract : 348
PDF : 187

The Influence of Perceived Risk, Personality Traits and Products Marketing Strategy on Online Buying Behaviour for Smart Gadgets Among Millennials in Kuala Lumpur, Malaysia

DOI : 10.65136/ejbm.v9i3.45
Muhamad Danial (1), Noraini Ahmad (2), Syazwani Yahaya (3)
(1) Asia Pacific University of Technology & Innovation, Malaysia ,
(2) Asia Pacific University of Technology & Innovation, Malaysia ,
(3) Asia Pacific University of Technology & Innovation, Malaysia
Abstract : 139
PDF : 260

THE IMPACT OF PEER PRESSURE, PRICE DISCOUNTS AND ELECTRONIC WORD OF MOUTH ON ONLINE IMPULSE BUYING AMONGST COLLEGE STUDENTS IN MALAYSIA: A CONCEPTUAL PAPER

DOI : 10.65136/ejbm.v7i4.90
Kanesh Gopal (1), Song Bee Lian (2), Harjinder Kaur (3)
(1) Tunku Abdul Rahman University of Management and Technology, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 512
PDF : 263

THE SUCCESS OF SHOPEE AS THE LEADING ONLINE SHOPPING PLATFORM AMONG CONSUMERS IN MALAYSIA

DOI : 10.65136/ejbm.v7i2.105
Raakesh A/L Arikrishnan (1), Rohizan Binti Ahmad (2), Morakinyo Dada (3)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Malaysia, Malaysia
Abstract : 926
PDF : 1000

A Study on Impulsive Buying Behaviour on TikTok among University Students in Indonesia, Java

DOI : 10.65136/ejbm.v9i4.33
Rahilah Ahmad (1), Patrick Han Kok Siew (2), Morakinyo Dada (3)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 621
PDF : 663

The Impact of Influencers in the Consumer Purchase Intention Among Females Towards Musical Products: A Quantitative Study

DOI : 10.65136/ejbm.v8i3.74
Dayangku Fatin Nurul Aniqah Binti Pengiran Jafaroddin (1), Noraini Binti Ahmad (2)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 84
PDF : 131
1 - 8 of 8 items