Focus and Scope

The Electronic Journal of Business and Management (EJBM) is dedicated to advancing scholarly discourse that bridges theory and practice in the fields of business, management, and innovation. The journal seeks to publish rigorous, original, and impactful research that informs academic inquiry and supports evidence-based decision-making across diverse organisational and societal contexts. EJBM welcomes interdisciplinary contributions from scholars, researchers, and practitioners that critically explore emerging trends, contemporary challenges, and transformative practices shaping the global business landscape. The journal invites submissions in, but not limited to, the following thematic areas:

• Behavioural Economics and Financial Innovation: Financial decision-making, behavioral finance, corporate governance, accounting systems, and innovative financial instruments.
• Data Science and Intelligent Systems: Business analytics, data-driven decision-making, artificial intelligence applications in management, predictive modeling, and algorithmic strategy.
• Entrepreneurship, Innovation and Global Business: Entrepreneurial ecosystems, innovation management, international business strategy, cross-border entrepreneurship, and global market dynamics.
• Environmental Stewardship and Quality of Life: Green business practices, corporate environmental responsibility, sustainable production systems, and the social impact of business on community well-being.
• Ethical Business Practices and Sustainable Development: Corporate ethics, social responsibility, governance transparency, and alignment of business strategy with the United Nations Sustainable Development Goals (SDGs).
• Human Capital and Organisational Dynamics: Leadership, human resource management, organisational behaviour, talent development, and workplace transformation.
• Marketing Evolution and Consumer Engagement: Marketing analytics, consumer behaviour, brand strategy, digital marketing, and customer experience management.
• Strategic Management and Supply Chain Innovation: Strategic planning, operations management, logistics systems, global value chains, and adaptive supply chain design.
• Sustainable Tourism and Medical Tourism: Hospitality management, ecotourism, health and wellness tourism, and sustainability-driven tourism development.
• Technology, Digitalisation and Human-Centred Systems: Digital transformation, information systems, technology adoption, human-computer interaction, and innovation through digital platforms.