Electronic Journal of Business and Management

About the Journal
Announcements

The Electronic Journal of Business and Management (EJBM) (e-ISSN: 2550-1380) is a quarterly, open-access, and peer-reviewed international journal published by the Asia Pacific University of Technology & Innovation (APU), Malaysia, through its Strategic Research Institute (SRI). The journal serves as a premier platform for the dissemination of high-quality, original research that contributes to the advancement of knowledge and practice across the diverse fields of business and management.

The journal is committed to fostering a global academic dialogue by publishing innovative and impactful research that integrates theoretical insight with practical relevance. EJBM welcomes contributions from scholars, researchers, and practitioners that explore emerging trends, contemporary challenges, and transformative approaches within business and management.

Announcements

Call for Papers: EJBM Volume 11 (2026)

2025-11-19

The Electronic Journal of Business and Management (EJBM) invites scholars and practitioners to submit manuscripts for Volume 11 (2026). We welcome original research, reviews and case studies that address contemporary challenges in business strategy, economics, and intelligent systems for our quarterly issues in March, June, September, and December.

Current Areas of Interest

Behavioural Economics and Financial Innovation Data Science and Intelligent Systems Entrepreneurship, Innovation and Global Business Environmental Stewardship and Quality of Life Ethical Business Practices and Sustainable Development Human Capital and Organisational Dynamics Marketing Evolution and Consumer Engagement Strategic Management and Supply Chain Innovation Sustainable Tourism and Medical Tourism Technology, Digitalisation and Human-Centred Systems

Current Issue

Vol. 10 No. 4 (2025)

This published issue explores the power of data in business and education, from transactional behavior analysis to generative AI in fashion. It also assesses the resilience of the hospitality sector during conflict, FinTech adoption in emerging economies, and the determinants of bank financial performance.

Published: 2025-12-01

Original Research

The Confluence of Transactional and Behavioural Data in a Knowledge-Driven Business in West Africa

DOI : 10.65136/ejbm.v10i4.23

Omolade Sunday Adeyemi ⁽¹⁾, Oluwatoyin Damilola Adeyemi ⁽²⁾, Christiana Ajayi ⁽³⁾, Muritala Oyetola Oladoye ⁽⁴⁾

(1) Department of Business administration, Christopher University, Ogun State, Nigeria ,

(2) Department of Economics and Business Administration, Alethia university Ago-Iwoye, Ogun State, Nigeria ,

(3) Department of Business Administration, University of Ilesa, Ilesa, Osun State, Nigeria ,

(4) Department of Business Administration, Osun State University, Osogbo, Osun State, Nigeria

1-16

Abstract : 67

PDF : 20
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DOI : 10.65136/ejbm.v10i4.23
Enhancing Sustainability through Green IoT: An Empirical Analysis of Energy Efficiency Realization in the Smart Cities

DOI : 10.65136/ejbm.v10i4.25

Lazim Istiak ⁽¹⁾, Fatin Nihal Khan ⁽²⁾, Tahmid Sakib ⁽³⁾, Md. Jalal Uddin ⁽⁴⁾, Ahmed Imran Kabir ⁽⁵⁾, Abdullah Al Fahad ⁽⁶⁾

(1) School of Business and Economics, United International University, United City, Dhaka, Bangladesh ,

(2) School of Business and Economics, United International University, United City, Dhaka, Bangladesh ,

(3) School of Business and Economics, United International University, United City, Dhaka, Bangladesh ,

(4) School of Business and Economics, United International University, United City, Dhaka, Bangladesh ,

(5) School of Business and Economics, United International University, United City, Dhaka, Bangladesh ,

(6) School of Business and Economics, United International University, United City, Dhaka, Bangladesh

29-36

Abstract : 233

PDF : 141
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DOI : 10.65136/ejbm.v10i4.25
Effects of Armed Conflict on Hotel Performance and Resilience: Evidence from Star-Rated Hotels in Bahir Dar City, Ethiopia

DOI : 10.65136/ejbm.v10i4.26

Wondemsew Mesafint Kebadie ⁽¹⁾, Woretaw Tigab Alemu ⁽²⁾, Shewandagn Alemayehu ⁽³⁾

(1) School of Tourism and Hospitality Management, Samara University, Semera, Ethiopia ,

(2) School of Tourism and Hospitality Management, Samara University, Semera, Ethiopia ,

(3) Department of Tourism and Hotel Management, Debre Berhan University, Debre Berhan, Ethiopia

37-55

Abstract : 265

PDF : 36
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DOI : 10.65136/ejbm.v10i4.26
FinTech Adoption in Emerging Economies: Integrating Technology Acceptance and Institutional Perspectives

DOI : 10.65136/ejbm.v10i4.27

Mohammad Ekramol Islam ⁽¹⁾, Mohammad Rashed Hasan Polas ⁽²⁾

(1) Department of Mechanical Engineering, Sonargaon University, 147/I, Green Road Panthapath, 1215, Dhaka, Bangladesh ,

(2) Department of Business Administration, Sonargaon University, 147/I, Green Road Panthapath, 1215, Dhaka, Bangladesh

56-76

Abstract : 63

PDF : 20
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DOI : 10.65136/ejbm.v10i4.27
Determinants of Financial Performance in Nigerian Deposit Money Banks: The Role of Bank-Specific and Macroeconomic Factors

DOI : 10.65136/ejbm.v10i4.28

Ibrahim Umar Sarkin Aski ⁽¹⁾, Ahmadu Abubakar ⁽²⁾

(1) Department of Business Administration and Management, Federal Polytechnic, Kaduna, Nigeria, Nigeria ,

(2) Department of Business Management, Federal University Dutsin-Ma, Nigeria

77-90

Abstract : 32

PDF : 16
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DOI : 10.65136/ejbm.v10i4.28

Review Article

Generative AI in Studio-Based Fashion Education: A Systematic Literature Review

DOI : 10.65136/ejbm.v10i4.24

Rabia Anwar ⁽¹⁾, Fahd Ali Raza ⁽²⁾, Mostafa El-Sayed Marzouk ⁽³⁾

(1) Digital Learning Hub, Asia Pacific University of Technology & Innovation, Kuala Lumpur, Malaysia ,

(2) Digital Learning Hub, Asia Pacific University of Technology & Innovation, Kuala Lumpur, Malaysia ,

(3) Intermarkets Advertising Agency, Giza, Egypt

17-28

Abstract : 77

PDF : 16
- PDF
DOI : 10.65136/ejbm.v10i4.24