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THE MEDIATING EFFECT OF FEAR OF MISSING OUT ON CONSUMER BEHAVIOR IN THE POST COVID-19 ERA

DOI : 10.65136/ejbm.v7i3.96
Lee Kim Lian (1), Song Bee Lian (2), Karen Tsen Mung Khie (3)
(1) Taylor’s University Malaysia, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Taylor’s University Malaysia, Malaysia
Abstract : 98
PDF : 35

Examining Anthropomorphism of Chatbots and Its Effect on User Satisfaction and User Loyalty in the Service Industry

DOI : 10.65136/ejbm.v8i1.83
Lee Kim Lian (1), Song Bee Lian (2)
(1) Taylor’s University Malaysia, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 86
PDF : 136
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