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INFLUENCE OF PRODUCT PACKAGING, PROMOTIONS AND STORE ENVIRONMENT OF THE RETAIL INDUSTRY ON THE IMPULSIVE PURCHASING BEHAVIOUR OF FEMALES IN DHAKA, BANGLADESH

DOI : 10.65136/ejbm.v7i1.110
Mohd Hamza Islam (1), Rohizan Binti Ahmad (2), Morakinyo Dada (3)
(1) Asia Pacific University of Technology and Innovation, Malaysia, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 34
PDF : 27

THE FACTORS INFLUENCING THE POPULARITY OF TIKTOK AMONG GENERATION Z: A QUANTITATIVE STUDY IN YOGYAKARTA, INDONESIA

DOI : 10.65136/ejbm.v7i1.109
Aliyah Widyasari Putri Daryus (1), Rohizan Binti Ahmad (2), Morakinyo Dada (3)
(1) Asia Pacific University of Technology and Innovation, Malaysia, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia, Malaysia ,
(3) Asia Pacific University of Technology & Innovation, Malaysia
Abstract : 165
PDF : 99

THE SUCCESS OF SHOPEE AS THE LEADING ONLINE SHOPPING PLATFORM AMONG CONSUMERS IN MALAYSIA

DOI : 10.65136/ejbm.v7i2.105
Raakesh A/L Arikrishnan (1), Rohizan Binti Ahmad (2), Morakinyo Dada (3)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Malaysia, Malaysia
Abstract : 161
PDF : 326

Evaluating the Factors Influencing Outbound Shopping Tourism among Maldivians

DOI : 10.65136/ejbm.v1i1.190
Suha Mahmoodh (1), Rohizan Binti Ahmad (2)
(1) Asia Pacific University of Technology & Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 29
PDF : 34
1 - 4 of 4 items