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1 - 6 of 6 items

THE MEDIATING EFFECT OF FEAR OF MISSING OUT ON CONSUMER BEHAVIOR IN THE POST COVID-19 ERA

DOI : 10.65136/ejbm.v7i3.96
Lee Kim Lian (1), Song Bee Lian (2), Karen Tsen Mung Khie (3)
(1) Taylor’s University Malaysia, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Taylor’s University Malaysia, Malaysia
Abstract : 98
PDF : 35

Examining Anthropomorphism of Chatbots and Its Effect on User Satisfaction and User Loyalty in the Service Industry

DOI : 10.65136/ejbm.v8i1.83
Lee Kim Lian (1), Song Bee Lian (2)
(1) Taylor’s University Malaysia, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 86
PDF : 136

Cryptocurrency Adoption in the Developing Countries: Effects on Consumer Trust and Continuance Intention to Adopt

DOI : 10.65136/ejbm.v8iS1.210
Song Bee Lian (1), Mohammad Falahat (2), Tee Poh Kiong (3)
(1) Asia Pacific University of Technology & Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 5
PDF : 2

THE IMPACT OF PEER PRESSURE, PRICE DISCOUNTS AND ELECTRONIC WORD OF MOUTH ON ONLINE IMPULSE BUYING AMONGST COLLEGE STUDENTS IN MALAYSIA: A CONCEPTUAL PAPER

DOI : 10.65136/ejbm.v7i4.90
Kanesh Gopal (1), Song Bee Lian (2), Harjinder Kaur (3)
(1) Tunku Abdul Rahman University of Management and Technology, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 137
PDF : 58

The Factors Influencing Digital Technologies Adoption in Green Supply Chain Innovation: Evidence from the Social Enterprises in Malaysia

DOI : 10.65136/ejbm.v8i1.86
Song Bee Lian (1)
(1) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 28
PDF : 25

An Explanatory Study on Influencer Marketing Among People in Klang Valley: A Quantitative Study

DOI : 10.65136/ejbm.v9i3.46
Ng Zi Wei (1), Mutia Anggeraini Binti Khalid (2), Song Bee Lian (3)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 25
PDF : 22
1 - 6 of 6 items