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THE ESSENCE OF CYBERSECURITY THROUGH FINTECH 3.5 IN PREVENTING AND DETECTING FINANCIAL FRAUD: A LITERATURE REVIEW

DOI : 10.65136/ejbm.v6i2.126
Nagasundari A/P Selvaraj (1)
(1) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 30
PDF : 37

The Reality of AI Usage in English Learning Among English-Major Students at Phu Yen University

DOI : 10.65136/ejbm.v10i3.19
Phạm Như Quỳnh (1)
(1) Foreign Languages Department, Phu Yen University, Daklak Province, Viet Nam
23-32
Abstract : 90
PDF : 81

Exploring How AI, Machine Learning, and Social Media Data Impact Digital Marketing and Consumer Behavior

DOI : 10.65136/ejbm.v10i3.16
Lazim Istiak (1), Ahmed Imran Kabir (2), Abdullah Al Fahad (3), Jayanta Sarker (4), Yeana Anmol Queeney (5), Zaheeb Jowad Kazi (6)
(1) School of Business and Economics, United International University, United City, Dhaka, Bangladesh ,
(2) School of Business and Economics, United International University, United City, Dhaka, Bangladesh ,
(3) School of Business and Economics, United International University, United City, Dhaka, Bangladesh ,
(4) School of Business and Economics, United International University, United City, Madani Avenue, Badda, Dhaka, Bangladesh ,
(5) School of Business and Economics, United International University, United City, Madani Avenue, Badda, Dhaka, Bangladesh ,
(6) School of Business and Economics, United International University, United City, Madani Avenue, Badda, Dhaka, Bangladesh
1-14
Abstract : 193
PDF : 113

Examining Anthropomorphism of Chatbots and Its Effect on User Satisfaction and User Loyalty in the Service Industry

DOI : 10.65136/ejbm.v8i1.83
Lee Kim Lian (1), Song Bee Lian (2)
(1) Taylor’s University Malaysia, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 86
PDF : 136

Generative AI in Studio-Based Fashion Education: A Systematic Literature Review

DOI : 10.65136/ejbm.v10i4.24
Rabia Anwar (1), Fahd Ali Raza (2), Mostafa El-Sayed Marzouk (3)
(1) Digital Learning Hub, Asia Pacific University of Technology & Innovation, Kuala Lumpur, Malaysia ,
(2) Digital Learning Hub, Asia Pacific University of Technology & Innovation, Kuala Lumpur, Malaysia ,
(3) Intermarkets Advertising Agency, Giza, Egypt
17-28
Abstract : 241
PDF : 110

Understanding the Mechanisms of AI-Powered Virtual Assistants: Evaluating Their Impact on Consumer Decision-Making and Brand Loyalty as a Mediating Variable

DOI : 10.65136/ejbm.v10i3.22
Lazim Istiak (1), Ahmed Imran Kabir (2), Antara Raisa Sohana (3), Humayra Afra Ibnat Sneha (4), Abu Saleh Md Sohel-Uz-Zaman (5), Abdullah Al Fahad (6)
(1) School of Business and Economics, United International University, United City, Madani Avenue, Badda, Dhaka, Bangladesh ,
(2) School of Business and Economics, United International University, United City, Madani Avenue, Badda, Dhaka, Bangladesh ,
(3) School of Business and Economics, United International University, United City, Madani Avenue, Badda, Dhaka, Bangladesh ,
(4) School of Business and Economics, United International University, United City, Madani Avenue, Badda, Dhaka, Bangladesh ,
(5) School of Business and Economics, United International University, United City, Madani Avenue, Badda, Dhaka, Bangladesh ,
(6) School of Business and Economics, United International University, United City, Madani Avenue, Badda, Dhaka, Bangladesh
61-75
Abstract : 267
PDF : 113
1 - 6 of 6 items