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Impact of Social Media on Online Consumer Behaviour in Relation to Apparel Products in Kuwait

DOI : 10.65136/ejbm.v9i3.48
Rubyna Akter (1), Mutia Anggeraini Binti Khalid (2), Morakinyo Dada (3)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 80
PDF : 97

Consumer Acceptance Towards Digital Marketing: A Quantitative Study Among Consumers in Kuala Lumpur

DOI : 10.65136/ejbm.v8i3.70
Eugene Loo Zhi Le (1), Mutia Anggeraini Binti Khalid (2), Rahilah Binti Ahmad (3)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 70
PDF : 90

The Impact of Digital Marketing Strategies on Consumers' Online Buying Behaviour of University Students Towards Brands in Kuala Lumpur, Malaysia

DOI : 10.65136/ejbm.v9i1.61
Balaraman a/l Rajendran (1), Ninderpal Singh a/l Balwant Singh (2)
(1) SEGi College Kuala Lumpur, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Kuala Lumpur, Malaysia, Malaysia
Abstract : 140
PDF : 75

THE MEDIATING EFFECT OF FEAR OF MISSING OUT ON CONSUMER BEHAVIOR IN THE POST COVID-19 ERA

DOI : 10.65136/ejbm.v7i3.96
Lee Kim Lian (1), Song Bee Lian (2), Karen Tsen Mung Khie (3)
(1) Taylor’s University Malaysia, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Taylor’s University Malaysia, Malaysia
Abstract : 152
PDF : 61

Factors Affecting Consumer Purchase Intention on TikTok Shop towards Beauty industry among Asia Pacific University Students

DOI : 10.65136/ejbm.v9i4.40
Tan Huey Yiin (1), Ninderpal Singh a/l Balwant Singh (2), Morakinyo Dada (3)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 238
PDF : 314

THE EFFECT OF CELEBRITY ENDORSEMENT ON CONSUMER BEHAVIOUR IN KLANG VALLEY MALAYSIA

Zainab Oumme Fauzee (1), Morakinyo Dada (2)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 55
PDF : 68

THE IMPACT OF HEDONIC VALUE, UTILITARIAN VALUE, AND PERCEIVED TRUST TOWARDS ONLINE SHOPPING BEHAVIOUR OF DIETARY SUPPLEMENTS AMONG FEMALES IN KUALA LUMPUR

DOI : 10.65136/ejbm.v7i3.103
Puteri Farah Qistina (1), Janitha Kularajasingam (2), Jugindar Singh Kartar Singh (3)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Asia Pacific University of Technology & Innovation, Malaysia
Abstract : 94
PDF : 94

The Impact of Influencers in the Consumer Purchase Intention Among Females Towards Musical Products: A Quantitative Study

DOI : 10.65136/ejbm.v8i3.74
Dayangku Fatin Nurul Aniqah Binti Pengiran Jafaroddin (1), Noraini Binti Ahmad (2)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 55
PDF : 73

A Study on Impulsive Buying Behaviour on TikTok among University Students in Indonesia, Java

DOI : 10.65136/ejbm.v9i4.33
Rahilah Ahmad (1), Patrick Han Kok Siew (2), Morakinyo Dada (3)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 181
PDF : 406

THE IMPACT OF SOCIAL MEDIA MARKETING ON CUSTOMER SATISFACTION: A STUDY AMONGST WORKING ADULTS IN MALAYSIA

DOI : 10.65136/ejbm.v7i4.92
Harianantha Rao Nagaraj (1), Kanesh Gopal (2)
(1) Taylor’s University, Malaysia ,
(2) Tunku Abdul Rahman University of Management and Technology, Malaysia
Abstract : 58
PDF : 72

INFLUENCE OF PRICE AWARENESS, BRAND IMAGE, AND SELF-CONCEPT ON PURCHASING BEHAVIOUR TOWARDS THE FASHION APPAREL INDUSTRY AMONG GENERATION Y CONSUMERS IN MALAYSIA

DOI : 10.65136/ejbm.v7i1.108
Bruce Jack Lee (1), Tee Poh Kiong (2), Morakinyo Dada (3)
(1) Asia Pacific University of Technology & Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 61
PDF : 56
1 - 11 of 11 items