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CONTENT MARKETING EFFECTIVENESS TOWARDS CONSUMER’S PERSPECTIVE ON THE NEW PRODUCT LAUNCH. INVESTIGATION STUDY AMONG YOUNG ADULTS IN INDONESIA

Winata J. ⁽¹⁾, Ibiwani Alisa Hussain ⁽²⁾, Noraini Ahmad ⁽³⁾, Abdullah R.N. ⁽⁴⁾, Majid M. ⁽⁵⁾

(1) Asia Pacific University of Technology and Innovation, Malaysia, Malaysia ,

(2) Asia Pacific University of Technology and Innovation, Malaysia ,

(3) , Malaysia ,

(4) Universiti Pendidikan Sultan Idris, Perak, Malaysia, Malaysia ,

(5) Universiti Teknologi MARA Cawangan Johor, Johor, Malaysia, Malaysia

Abstract : 26

PDF : 38

Zainab Oumme Fauzee ⁽¹⁾, Morakinyo Dada ⁽²⁾

(1) Asia Pacific University of Technology and Innovation, Malaysia ,

(2) Asia Pacific University of Technology and Innovation, Malaysia

Abstract : 35

PDF : 25

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