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CONTENT MARKETING EFFECTIVENESS TOWARDS CONSUMER’S PERSPECTIVE ON THE NEW PRODUCT LAUNCH. INVESTIGATION STUDY AMONG YOUNG ADULTS IN INDONESIA

DOI : 10.65136/ejbm.v6i4.116
Winata J. (1), Ibiwani Alisa Hussain (2), Noraini Ahmad (3), Abdullah R.N. (4), Majid M. (5)
(1) Asia Pacific University of Technology and Innovation, Malaysia, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) , Malaysia ,
(4) Universiti Pendidikan Sultan Idris, Perak, Malaysia, Malaysia ,
(5) Universiti Teknologi MARA Cawangan Johor, Johor, Malaysia, Malaysia
Abstract : 26
PDF : 38

The Effectiveness of Content Marketing Towards Consumers Perspective in the Tourism Industry: A Study Among Young Adults in Kuala Lumpur, Malaysia

DOI : 10.65136/ejbm.v9i2.51
Sree Pomodh Pillay (1), Harjinder Kaur (2)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 47
PDF : 62

An Explanatory Study on Influencer Marketing Among People in Klang Valley: A Quantitative Study

DOI : 10.65136/ejbm.v9i3.46
Ng Zi Wei (1), Mutia Anggeraini Binti Khalid (2), Song Bee Lian (3)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 25
PDF : 22

THE IMPACT OF SOCIAL MEDIA MARKETING ON CUSTOMER SATISFACTION: A STUDY AMONGST WORKING ADULTS IN MALAYSIA

DOI : 10.65136/ejbm.v7i4.92
Harianantha Rao Nagaraj (1), Kanesh Gopal (2)
(1) Taylor’s University, Malaysia ,
(2) Tunku Abdul Rahman University of Management and Technology, Malaysia
Abstract : 32
PDF : 28

Impact of Social Media Marketing Towards University Students’ Purchase Intention in the Fashion Industry in Kuala Lumpur

DOI : 10.65136/ejbm.v9i4.37
Pun Jih Sheng (1), Harjinder Kaur (2)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 92
PDF : 144

Multimodal Copywriting Strategies through CaaS and DCO in Sustainability Advertising

DOI : 10.65136/ejbm.v10i1.8
Lim Chun Huan (1), Nur Nadira Mohammad Bashir (2)
(1) Xiamen University Malaysia, Sepang, Selangor, Malaysia ,
(2) Xiamen University Malaysia, Sepang, Selangor, Malaysia
54-64
Abstract : 99
PDF : 65

The Discourse of Distant Care: A Multimodal and Pragmatic Analysis of Medical Tourism Marketing and Its Sustainable Paradox

DOI : 10.65136/ejbm.v11i1.221
Dr. Pethias Siame (1)
(1) Department of Literature and Languages, Kwame Nkrumah University, Kabwe, Zambia
82-93
Abstract : 40
PDF : 23

CRITICAL FACTORS THAT AFFECT THE SUCCESS OF FASHION CLOTHING BRANDS IN ULAANBAATAR, MONGOLIA

DOI : 10.65136/ejbm.v7i4.94
Misheel Davaadorj (1), Morakinyo Dada (2)
(1) Asia Pacific University of Technology & Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 29
PDF : 28

Examine Factors that Influence the Purchase Decision amongst Gen Z: A Case Study of Little Red Book

DOI : 10.65136/ejbm.v9i4.36
Ng Kok Kok Meng (1), Latha-Rani Paniaselvam (2), Lee Karen (3)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 61
PDF : 130
1 - 9 of 9 items