Search

Advanced filters
1 - 5 of 5 items

Multimodal Copywriting Strategies through CaaS and DCO in Sustainability Advertising

DOI : 10.65136/ejbm.v10i1.8
Lim Chun Huan (1), Nur Nadira Mohammad Bashir (2)
(1) Xiamen University Malaysia, Sepang, Selangor, Malaysia ,
(2) Xiamen University Malaysia, Sepang, Selangor, Malaysia
54-64
Abstract : 97
PDF : 62

Exploring How AI, Machine Learning, and Social Media Data Impact Digital Marketing and Consumer Behavior

DOI : 10.65136/ejbm.v10i3.16
Lazim Istiak (1), Ahmed Imran Kabir (2), Abdullah Al Fahad (3), Jayanta Sarker (4), Yeana Anmol Queeney (5), Zaheeb Jowad Kazi (6)
(1) School of Business and Economics, United International University, United City, Dhaka, Bangladesh ,
(2) School of Business and Economics, United International University, United City, Dhaka, Bangladesh ,
(3) School of Business and Economics, United International University, United City, Dhaka, Bangladesh ,
(4) School of Business and Economics, United International University, United City, Madani Avenue, Badda, Dhaka, Bangladesh ,
(5) School of Business and Economics, United International University, United City, Madani Avenue, Badda, Dhaka, Bangladesh ,
(6) School of Business and Economics, United International University, United City, Madani Avenue, Badda, Dhaka, Bangladesh
1-14
Abstract : 192
PDF : 113

A Study on Impulsive Buying Behaviour on TikTok among University Students in Indonesia, Java

DOI : 10.65136/ejbm.v9i4.33
Rahilah Ahmad (1), Patrick Han Kok Siew (2), Morakinyo Dada (3)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 85
PDF : 170

Generative AI in Studio-Based Fashion Education: A Systematic Literature Review

DOI : 10.65136/ejbm.v10i4.24
Rabia Anwar (1), Fahd Ali Raza (2), Mostafa El-Sayed Marzouk (3)
(1) Digital Learning Hub, Asia Pacific University of Technology & Innovation, Kuala Lumpur, Malaysia ,
(2) Digital Learning Hub, Asia Pacific University of Technology & Innovation, Kuala Lumpur, Malaysia ,
(3) Intermarkets Advertising Agency, Giza, Egypt
17-28
Abstract : 239
PDF : 110

The Effectiveness of Content Marketing Towards Consumers Perspective in the Tourism Industry: A Study Among Young Adults in Kuala Lumpur, Malaysia

DOI : 10.65136/ejbm.v9i2.51
Sree Pomodh Pillay (1), Harjinder Kaur (2)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 45
PDF : 52
1 - 5 of 5 items