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THE IMPACT OF PEER PRESSURE, PRICE DISCOUNTS AND ELECTRONIC WORD OF MOUTH ON ONLINE IMPULSE BUYING AMONGST COLLEGE STUDENTS IN MALAYSIA: A CONCEPTUAL PAPER

DOI : 10.65136/ejbm.v7i4.90
Kanesh Gopal (1), Song Bee Lian (2), Harjinder Kaur (3)
(1) Tunku Abdul Rahman University of Management and Technology, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 144
PDF : 59

THE INFLUENCE OF PERCEIVED ENJOYMENT ON IMPULSIVE BUYING BEHAVIOUR IN THE APPAREL INDUSTRY AMONG MILLENNIALS IN KLANG VALLEY, MALAYSIA

DOI : 10.65136/ejbm.v7i1.107
Munish Baskaran (1), Morakinyo Dada (2)
(1) Asia Pacific University of Technology and Innovation, Malaysia, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia, Malaysia
Abstract : 36
PDF : 58
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