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Factors Affecting Consumer Purchase Intention on TikTok Shop towards Beauty industry among Asia Pacific University Students

DOI : 10.65136/ejbm.v9i4.40
Tan Huey Yiin (1), Ninderpal Singh a/l Balwant Singh (2), Morakinyo Dada (3)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 156
PDF : 182

THE FACTORS INFLUENCING THE POPULARITY OF TIKTOK AMONG GENERATION Z: A QUANTITATIVE STUDY IN YOGYAKARTA, INDONESIA

DOI : 10.65136/ejbm.v7i1.109
Aliyah Widyasari Putri Daryus (1), Rohizan Binti Ahmad (2), Morakinyo Dada (3)
(1) Asia Pacific University of Technology and Innovation, Malaysia, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia, Malaysia ,
(3) Asia Pacific University of Technology & Innovation, Malaysia
Abstract : 165
PDF : 99

A Study on Impulsive Buying Behaviour on TikTok among University Students in Indonesia, Java

DOI : 10.65136/ejbm.v9i4.33
Rahilah Ahmad (1), Patrick Han Kok Siew (2), Morakinyo Dada (3)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 108
PDF : 250

Social Media and Climate Change Perceptions among Undergraduates at Babcock University: A Survey of Knowledge, Attitudes, Intentions and Opinion Formation

DOI : 10.65136/ejbm.v10i1.5
Ayoola Olalekan Ajasa (1), Oladipo Arowa (2), Ovie Edomi (3), Afolabi Adetola Ojetola (4)
(1) Southwestern University Nigeria, Okun Owa, Ogun State, Nigeria ,
(2) Christopher University, Mowe, Ogun State, Nigeria ,
(3) Babcock University, Ilishan-Remo, Ogun State, Nigeria ,
(4) Southwestern University Nigeria, Okun Owa, Ogun State, Nigeria
33-43
Abstract : 105
PDF : 81
1 - 4 of 4 items