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Consumer Acceptance Towards Digital Marketing: A Quantitative Study Among Consumers in Kuala Lumpur

DOI : 10.65136/ejbm.v8i3.70
Eugene Loo Zhi Le (1), Mutia Anggeraini Binti Khalid (2), Rahilah Binti Ahmad (3)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 47
PDF : 52

SOCIAL MEDIA ACCEPTANCE IN PROMOTING DOMESTIC TOURISM TO LOCAL TOURISTS IN JAPAN

DOI : 10.65136/ejbm.v7i3.98
Reina Takahashi (1), Mutia Anggeraini Binti Khalid (2)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology & Innovation, Malaysia
Abstract : 25
PDF : 44

Impact of Social Media on Online Consumer Behaviour in Relation to Apparel Products in Kuwait

DOI : 10.65136/ejbm.v9i3.48
Rubyna Akter (1), Mutia Anggeraini Binti Khalid (2), Morakinyo Dada (3)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 44
PDF : 43

An Explanatory Study on Influencer Marketing Among People in Klang Valley: A Quantitative Study

DOI : 10.65136/ejbm.v9i3.46
Ng Zi Wei (1), Mutia Anggeraini Binti Khalid (2), Song Bee Lian (3)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 25
PDF : 22

Exploring Dynamics Communications and Media Acceptance Through Digital Media Platform from Korean Community Perspective

DOI : 10.65136/ejbm.v9i3.44
Kim Minseo (1), Mutia Anggeraini Binti Khalid (2)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 24
PDF : 35
1 - 5 of 5 items