SOCIAL MEDIA ACCEPTANCE IN PROMOTING DOMESTIC TOURISM TO LOCAL TOURISTS IN JAPAN

The main purpose of this study is to investigate the factors that influence Japanese tourism customer decision-making. It was conducted to measure the relationship between the dependent variable, Japanese tourism customer decision-making and independent variables online contents, social media advertisement, and authenticity of online user account. The Customer Decision Process framework is applied as the underpinning theory. This research is conducted using a quantitative research method, and the primary data collected are analysed by using the Social Science Statistics Package (SPSS) software.