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1 - 13 of 13 items

INTRINSIC FACTORS AFFECTING IMPULSIVE ONLINE BUYING BEHAVIOUR AMONG FEMALES

DOI : 10.65136/ejbm.v7i3.100
Kirthinii A/P Ravi (1), Jugindar Singh Kartar Singh (2), Noraini Bt Ahmad (3)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 30
PDF : 48

THE MEDIATING EFFECT OF FEAR OF MISSING OUT ON CONSUMER BEHAVIOR IN THE POST COVID-19 ERA

DOI : 10.65136/ejbm.v7i3.96
Lee Kim Lian (1), Song Bee Lian (2), Karen Tsen Mung Khie (3)
(1) Taylor’s University Malaysia, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Taylor’s University Malaysia, Malaysia
Abstract : 100
PDF : 35

The Impact of Digital Marketing Strategies on Consumers' Online Buying Behaviour of University Students Towards Brands in Kuala Lumpur, Malaysia

DOI : 10.65136/ejbm.v9i1.61
Balaraman a/l Rajendran (1), Ninderpal Singh a/l Balwant Singh (2)
(1) SEGi College Kuala Lumpur, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Kuala Lumpur, Malaysia, Malaysia
Abstract : 86
PDF : 27

THE IMPACT OF HEDONIC VALUE, UTILITARIAN VALUE, AND PERCEIVED TRUST TOWARDS ONLINE SHOPPING BEHAVIOUR OF DIETARY SUPPLEMENTS AMONG FEMALES IN KUALA LUMPUR

DOI : 10.65136/ejbm.v7i3.103
Puteri Farah Qistina (1), Janitha Kularajasingam (2), Jugindar Singh Kartar Singh (3)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Asia Pacific University of Technology & Innovation, Malaysia
Abstract : 63
PDF : 56

THE IMPACT OF PEER PRESSURE, PRICE DISCOUNTS AND ELECTRONIC WORD OF MOUTH ON ONLINE IMPULSE BUYING AMONGST COLLEGE STUDENTS IN MALAYSIA: A CONCEPTUAL PAPER

DOI : 10.65136/ejbm.v7i4.90
Kanesh Gopal (1), Song Bee Lian (2), Harjinder Kaur (3)
(1) Tunku Abdul Rahman University of Management and Technology, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 144
PDF : 59

A Study on Impulsive Buying Behaviour on TikTok among University Students in Indonesia, Java

DOI : 10.65136/ejbm.v9i4.33
Rahilah Ahmad (1), Patrick Han Kok Siew (2), Morakinyo Dada (3)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 91
PDF : 180

The Influence of Environmental Concern, Environmental Attitude and Environmental Social Responsibility on Green Buying Behaviour: Milk Tea

DOI : 10.65136/ejbm.v5i1.194
Lee Kah Wen (1), Benjamin Chan Yin Fah (2)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 24
PDF : 32

The Influence of Perceived Risk, Personality Traits and Products Marketing Strategy on Online Buying Behaviour for Smart Gadgets Among Millennials in Kuala Lumpur, Malaysia

DOI : 10.65136/ejbm.v9i3.45
Muhamad Danial (1), Noraini Ahmad (2), Syazwani Yahaya (3)
(1) Asia Pacific University of Technology & Innovation, Malaysia ,
(2) Asia Pacific University of Technology & Innovation, Malaysia ,
(3) Asia Pacific University of Technology & Innovation, Malaysia
Abstract : 45
PDF : 46

THE INFLUENCE OF PERCEIVED ENJOYMENT ON IMPULSIVE BUYING BEHAVIOUR IN THE APPAREL INDUSTRY AMONG MILLENNIALS IN KLANG VALLEY, MALAYSIA

DOI : 10.65136/ejbm.v7i1.107
Munish Baskaran (1), Morakinyo Dada (2)
(1) Asia Pacific University of Technology and Innovation, Malaysia, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia, Malaysia
Abstract : 36
PDF : 58

THE IMPACTS OF PRICE OF THE PRODUCT, QUALITY OF PRODUCT, CUSTOMER SERVICE AND CUSTOMER BEHAVIOUR TOWARDS CUSTOMER LOYALTY IN KLANG VALLEY

DOI : 10.65136/ejbm.v5i2.162
Nor Fazlynn Binti Hamidi (1), Thilageswary Arumungam (2)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia, Malaysia
Abstract : 32
PDF : 65

THE IMPACT OF SOCIAL MEDIA MARKETING ON CUSTOMER SATISFACTION: A STUDY AMONGST WORKING ADULTS IN MALAYSIA

DOI : 10.65136/ejbm.v7i4.92
Harianantha Rao Nagaraj (1), Kanesh Gopal (2)
(1) Taylor’s University, Malaysia ,
(2) Tunku Abdul Rahman University of Management and Technology, Malaysia
Abstract : 32
PDF : 28

The Influence of Perceived Enjoyment on Impulsive Buying Behaviour in the Apparel Industry Among Millennials in Klang Valley, Malaysia (Note: Abstract text refers to "Factors affecting KPI among remote employees in the E-commerce industry")

DOI : 10.65136/ejbm.v8i2.81
Jyoti Choudhary (1), Subaashnii Suppramaniam (2), Morakinyo Dada (3)
(1) Asia Pacific University of Technology & Innovation, Malaysia ,
(2) Asia Pacific University of Technology & Innovation, Malaysia ,
(3) Asia Pacific University of Technology & Innovation, Malaysia
Abstract : 33
PDF : 30

The Impact of Digital Marketing Strategies on Purchase Intention of University Students Towards Brands in Kuala Lumpur, Malaysia

DOI : 10.65136/ejbm.v8i4.62
Fathima Aathika Ahamed Lebbe (1), Harjinder Kaur (2)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 88
PDF : 104
1 - 13 of 13 items