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Consumer Acceptance Towards Digital Marketing: A Quantitative Study Among Consumers in Kuala Lumpur

DOI : 10.65136/ejbm.v8i3.70
Eugene Loo Zhi Le (1), Mutia Anggeraini Binti Khalid (2), Rahilah Binti Ahmad (3)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 47
PDF : 52

Exploring How AI, Machine Learning, and Social Media Data Impact Digital Marketing and Consumer Behavior

DOI : 10.65136/ejbm.v10i3.16
Lazim Istiak (1), Ahmed Imran Kabir (2), Abdullah Al Fahad (3), Jayanta Sarker (4), Yeana Anmol Queeney (5), Zaheeb Jowad Kazi (6)
(1) School of Business and Economics, United International University, United City, Dhaka, Bangladesh ,
(2) School of Business and Economics, United International University, United City, Dhaka, Bangladesh ,
(3) School of Business and Economics, United International University, United City, Dhaka, Bangladesh ,
(4) School of Business and Economics, United International University, United City, Madani Avenue, Badda, Dhaka, Bangladesh ,
(5) School of Business and Economics, United International University, United City, Madani Avenue, Badda, Dhaka, Bangladesh ,
(6) School of Business and Economics, United International University, United City, Madani Avenue, Badda, Dhaka, Bangladesh
1-14
Abstract : 192
PDF : 113

CONTENT MARKETING EFFECTIVENESS TOWARDS CONSUMER’S PERSPECTIVE ON THE NEW PRODUCT LAUNCH. INVESTIGATION STUDY AMONG YOUNG ADULTS IN INDONESIA

DOI : 10.65136/ejbm.v6i4.116
Winata J. (1), Ibiwani Alisa Hussain (2), Noraini Ahmad (3), Abdullah R.N. (4), Majid M. (5)
(1) Asia Pacific University of Technology and Innovation, Malaysia, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) , Malaysia ,
(4) Universiti Pendidikan Sultan Idris, Perak, Malaysia, Malaysia ,
(5) Universiti Teknologi MARA Cawangan Johor, Johor, Malaysia, Malaysia
Abstract : 26
PDF : 37

The Impact of Digital Marketing Strategies on Consumers' Online Buying Behaviour of University Students Towards Brands in Kuala Lumpur, Malaysia

DOI : 10.65136/ejbm.v9i1.61
Balaraman a/l Rajendran (1), Ninderpal Singh a/l Balwant Singh (2)
(1) SEGi College Kuala Lumpur, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Kuala Lumpur, Malaysia, Malaysia
Abstract : 84
PDF : 27

The Impact of Digital Marketing Strategies on Purchase Intention of University Students Towards Brands in Kuala Lumpur, Malaysia

DOI : 10.65136/ejbm.v8i4.62
Fathima Aathika Ahamed Lebbe (1), Harjinder Kaur (2)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 87
PDF : 100

Impact of Gender on the Various Aspects of Digital Payment System: A Banking Empirical Study from India

DOI : 10.65136/ejbm.v8iS1.211
Amith Donald Menezes (1), K Kavyashree (2)
(1) Mangalore Institute of Technology and Engineering, India ,
(2) Srinivas University, India, Malaysia
Abstract : 6
PDF : 4

The Effectiveness of Content Marketing Towards Consumers Perspective in the Tourism Industry: A Study Among Young Adults in Kuala Lumpur, Malaysia

DOI : 10.65136/ejbm.v9i2.51
Sree Pomodh Pillay (1), Harjinder Kaur (2)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 45
PDF : 52

Factors Influencing the Adoption of Travel Experience Applications Among Local Tourists in Malaysia

DOI : 10.65136/ejbm.v9i3.47
Zack Ng Chun Ket (1), Tee Poh Kiong (2), Tajuddin A. Rashid (3)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 28
PDF : 28

Gamification Implementation in Service Marketing: A Literature Review

DOI : 10.65136/ejbm.v2i1.184
Mamoona Hamid (1), Mudiarasan Kuppusamy (2)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 20
PDF : 27

Multimodal Copywriting Strategies through CaaS and DCO in Sustainability Advertising

DOI : 10.65136/ejbm.v10i1.8
Lim Chun Huan (1), Nur Nadira Mohammad Bashir (2)
(1) Xiamen University Malaysia, Sepang, Selangor, Malaysia ,
(2) Xiamen University Malaysia, Sepang, Selangor, Malaysia
54-64
Abstract : 97
PDF : 62
1 - 10 of 10 items