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The Effects of Social Media towards Teenagers’ Political Views During General Election (GE-15) Campaign in Malaysia

DOI : 10.65136/ejbm.v8i3.73
Nur Syahira Md Subre (1)
(1) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 41
PDF : 30

The Impact of Social Media Beauty Standards and the Social Media Influencers on Perception of Beauty Products by Young Women in Cairo, Egypt

DOI : 10.65136/ejbm.v8i2.82
Fayrouz Wajdi Farouk (1), Ibiwani Alisa Hussain (2), Hartini Ab Ghani (3), Raja Nazim Abdullah (4)
(1) Asia Pacific University of Technology & Innovation, Malaysia ,
(2) Asia Pacific University of Technology & Innovation, Malaysia ,
(3) Universiti Sultan Zainal Abidin, Malaysia ,
(4) Universiti Pendidikan Sultan Idris, Malaysia
Abstract : 75
PDF : 105

Impact of Social Media on Online Consumer Behaviour in Relation to Apparel Products in Kuwait

DOI : 10.65136/ejbm.v9i3.48
Rubyna Akter (1), Mutia Anggeraini Binti Khalid (2), Morakinyo Dada (3)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 44
PDF : 43

Impact of Social Media Marketing Towards University Students’ Purchase Intention in the Fashion Industry in Kuala Lumpur

DOI : 10.65136/ejbm.v9i4.37
Pun Jih Sheng (1), Harjinder Kaur (2)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 92
PDF : 144

Social Media and Climate Change Perceptions among Undergraduates at Babcock University: A Survey of Knowledge, Attitudes, Intentions and Opinion Formation

DOI : 10.65136/ejbm.v10i1.5
Ayoola Olalekan Ajasa (1), Oladipo Arowa (2), Ovie Edomi (3), Afolabi Adetola Ojetola (4)
(1) Southwestern University Nigeria, Okun Owa, Ogun State, Nigeria ,
(2) Christopher University, Mowe, Ogun State, Nigeria ,
(3) Babcock University, Ilishan-Remo, Ogun State, Nigeria ,
(4) Southwestern University Nigeria, Okun Owa, Ogun State, Nigeria
33-43
Abstract : 93
PDF : 65

THE IMPACT OF PEER PRESSURE, PRICE DISCOUNTS AND ELECTRONIC WORD OF MOUTH ON ONLINE IMPULSE BUYING AMONGST COLLEGE STUDENTS IN MALAYSIA: A CONCEPTUAL PAPER

DOI : 10.65136/ejbm.v7i4.90
Kanesh Gopal (1), Song Bee Lian (2), Harjinder Kaur (3)
(1) Tunku Abdul Rahman University of Management and Technology, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 137
PDF : 58

Exploring How AI, Machine Learning, and Social Media Data Impact Digital Marketing and Consumer Behavior

DOI : 10.65136/ejbm.v10i3.16
Lazim Istiak (1), Ahmed Imran Kabir (2), Abdullah Al Fahad (3), Jayanta Sarker (4), Yeana Anmol Queeney (5), Zaheeb Jowad Kazi (6)
(1) School of Business and Economics, United International University, United City, Dhaka, Bangladesh ,
(2) School of Business and Economics, United International University, United City, Dhaka, Bangladesh ,
(3) School of Business and Economics, United International University, United City, Dhaka, Bangladesh ,
(4) School of Business and Economics, United International University, United City, Madani Avenue, Badda, Dhaka, Bangladesh ,
(5) School of Business and Economics, United International University, United City, Madani Avenue, Badda, Dhaka, Bangladesh ,
(6) School of Business and Economics, United International University, United City, Madani Avenue, Badda, Dhaka, Bangladesh
1-14
Abstract : 193
PDF : 113

The Impact of Digital Marketing Strategies on Purchase Intention of University Students Towards Brands in Kuala Lumpur, Malaysia

DOI : 10.65136/ejbm.v8i4.62
Fathima Aathika Ahamed Lebbe (1), Harjinder Kaur (2)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 88
PDF : 101

SOCIAL MEDIA ACCEPTANCE IN PROMOTING DOMESTIC TOURISM TO LOCAL TOURISTS IN JAPAN

DOI : 10.65136/ejbm.v7i3.98
Reina Takahashi (1), Mutia Anggeraini Binti Khalid (2)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology & Innovation, Malaysia
Abstract : 25
PDF : 44

THE MEDIATING EFFECT OF FEAR OF MISSING OUT ON CONSUMER BEHAVIOR IN THE POST COVID-19 ERA

DOI : 10.65136/ejbm.v7i3.96
Lee Kim Lian (1), Song Bee Lian (2), Karen Tsen Mung Khie (3)
(1) Taylor’s University Malaysia, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Taylor’s University Malaysia, Malaysia
Abstract : 98
PDF : 35

THE IMPACT OF SOCIAL MEDIA MARKETING ON CUSTOMER SATISFACTION: A STUDY AMONGST WORKING ADULTS IN MALAYSIA

DOI : 10.65136/ejbm.v7i4.92
Harianantha Rao Nagaraj (1), Kanesh Gopal (2)
(1) Taylor’s University, Malaysia ,
(2) Tunku Abdul Rahman University of Management and Technology, Malaysia
Abstract : 32
PDF : 28

CRITICAL FACTORS THAT AFFECT THE SUCCESS OF FASHION CLOTHING BRANDS IN ULAANBAATAR, MONGOLIA

DOI : 10.65136/ejbm.v7i4.94
Misheel Davaadorj (1), Morakinyo Dada (2)
(1) Asia Pacific University of Technology & Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 29
PDF : 28

IMPACT OF SOCIAL MEDIA INFLUENCERS ON PURCHASING INTENTION TOWARDS PET PRODUCTS. A QUANTITATIVE STUDY AMONG FEMALES IN MALAYSIA

DOI : 10.65136/ejbm.v6i3.123
Liew Yee Wei (1), Jugindar Singh Kartar Singh (2), Janitha Kularajasingam (3)
(1) Asia Pacific University of Technology & Innovation, Malaysia ,
(2) Asia Pacific University of Technology & Innovation, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 74
PDF : 61

Examine Factors that Influence the Purchase Decision amongst Gen Z: A Case Study of Little Red Book

DOI : 10.65136/ejbm.v9i4.36
Ng Kok Kok Meng (1), Latha-Rani Paniaselvam (2), Lee Karen (3)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 60
PDF : 129

The Impact of Digital Marketing Strategies on Consumers' Online Buying Behaviour of University Students Towards Brands in Kuala Lumpur, Malaysia

DOI : 10.65136/ejbm.v9i1.61
Balaraman a/l Rajendran (1), Ninderpal Singh a/l Balwant Singh (2)
(1) SEGi College Kuala Lumpur, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Kuala Lumpur, Malaysia, Malaysia
Abstract : 85
PDF : 27

THE FACTORS INFLUENCING THE POPULARITY OF TIKTOK AMONG GENERATION Z: A QUANTITATIVE STUDY IN YOGYAKARTA, INDONESIA

DOI : 10.65136/ejbm.v7i1.109
Aliyah Widyasari Putri Daryus (1), Rohizan Binti Ahmad (2), Morakinyo Dada (3)
(1) Asia Pacific University of Technology and Innovation, Malaysia, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia, Malaysia ,
(3) Asia Pacific University of Technology & Innovation, Malaysia
Abstract : 140
PDF : 84

PERCEIVED DISCRIMINATION IN HIRING LGBT INDIVIDUALS IN THE ARTS & MEDIA SECTOR IN MALAYSIA: A QUALITATIVE STUDY

DOI : 10.65136/ejbm.v7i3.95
Dharshini Nelamagan (1), Subaashnii A/P Suppramaniam (2), Morakinyo Dada (3)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Asia Pacific University of Technology & Innovation, Malaysia
Abstract : 68
PDF : 41

THE EFFECT OF CELEBRITY ENDORSEMENT ON CONSUMER BEHAVIOUR IN KLANG VALLEY MALAYSIA

Zainab Oumme Fauzee (1), Morakinyo Dada (2)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 35
PDF : 25

An Explanatory Study on Influencer Marketing Among People in Klang Valley: A Quantitative Study

DOI : 10.65136/ejbm.v9i3.46
Ng Zi Wei (1), Mutia Anggeraini Binti Khalid (2), Song Bee Lian (3)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 25
PDF : 22

EXPLORING FACTORS HINDERING MSME GROWTH IN SEYCHELLES: CHALLENGES AND STRATEGIES THE MSMES USE TO SUSTAIN BUSINESS

DOI : 10.65136/ejbm.v7i3.97
Julie Theresa Barra (1), Jugindar Singh Kartar Singh (2), Sueraya Mohamad Alwie (3), Ibiwani Alisa Hussain (4)
(1) Asia Pacific University of Technology and Innovation, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) Asia Pacific University of Technology and Innovation, Malaysia ,
(4) Asia Pacific University of Technology and Innovation, Malaysia
Abstract : 42
PDF : 40

CONTENT MARKETING EFFECTIVENESS TOWARDS CONSUMER’S PERSPECTIVE ON THE NEW PRODUCT LAUNCH. INVESTIGATION STUDY AMONG YOUNG ADULTS IN INDONESIA

DOI : 10.65136/ejbm.v6i4.116
Winata J. (1), Ibiwani Alisa Hussain (2), Noraini Ahmad (3), Abdullah R.N. (4), Majid M. (5)
(1) Asia Pacific University of Technology and Innovation, Malaysia, Malaysia ,
(2) Asia Pacific University of Technology and Innovation, Malaysia ,
(3) , Malaysia ,
(4) Universiti Pendidikan Sultan Idris, Perak, Malaysia, Malaysia ,
(5) Universiti Teknologi MARA Cawangan Johor, Johor, Malaysia, Malaysia
Abstract : 26
PDF : 37
1 - 21 of 21 items