Factors Influencing Customers’ Acceptance of Islamic Financial Institutions in Thailand

The previous research findings on customers' acceptance levels have inspired the current research. Based on the information supplied, it can be concluded that the Islamic financial industry in Thailand has emerged in the global banking system and is experiencing rapid growth, as seen by its expanding market share. Therefore, the Islamic financial sector should prioritize enhancing consumer perception and awareness, irrespective of whether the consumers are Muslims or non-Muslims, by providing products and services that are advantageous to them. To foster the expansion of the Islamic banking industry, it is crucial to comprehend the present expectations of consumers. This study examines the level of acceptance of Islamic financial institutions among customers in Thailand. The findings indicate that social and religious elements, as well as customers' confidence, have a beneficial impact on the acceptability of Islamic financial institutions in Thailand.